The Impact of Administrative Creativity in Improving Organizational Performance Field Study on Yemeni Insurance Companies in the Capital Trust

Abstract

The current study aimed to investigate the impact of administrative creativity in improving the organizational performance in Yemeni insurance companies in Sana'a Capital. The researchers depended on the analytical descriptive approach, and on the questionnaire as a tool for the study, and the study population composed of all employees with job titles (Chairman of the Board of Directors, General Manager, Deputy General Director, Director of Administration, Deputy Director of Administration, Head of Department) in the studied companies. In view of the small population of the study, a comprehensive enumeration method was used for all (276) individuals in the study at the specified job levels. The hypotheses of the study were tested using a set of statistical methods. The study concluded  a set of results, the most important results are as follows:

- The level of practicing administrative creativity in its dimensions in the Yemeni insurance companies - Sana'a Capital was high for all dimensions, and the dimension of fluency was the most practiced dimension, and the dimension of risk was the least practiced. The level of organizational performance in its dimensions (efficiency and effectiveness) was high from the point of view of the study sample.

- There is a statistically significant effect of the dimensions of administrative creativity (originality - flexibility - fluency - risk - sensitivity to problems) in improving the organizational performance of Yemeni insurance companies.

- The results also showed that there were no statistical differences between the averages of the respondents' responses towards the study axes represented in (administrative creativity - organizational performance) due to personal and functional characteristics at a significant level (0.05).

The study recommended the need to provide the necessary resources and capabilities to improve organizational performance in companies and develop the individual skills of workers, as well as creating an environment that encourages and motivates workers to produce and present innovative ideas to face various work problems and take responsibility for the results, whatever the risks.