The role of Organization culture in achieving Administrative creativity – afield study in Yemeni insurance companies in Sana'a

Abstract

This study aimed to Recogniz the role of organizational culture with its dimensions (values, beliefs, norms, organizational expectations) in administrative creativity with its dimensions (originality, fluency, flexibility, sensitivity to issues) in Yemeni insurance companies in Sana'a.

The population of this study consisted of eight insurance companies that met the requirements of the study, and the study population consisted of (651) elements, and a stratified random sample was selected to represent the study community, and its number was (262) elements representing all employees in the selected insurance companies in Sana'a. The descriptive-analytic method was used, and the study relied on the questionnaire as the main tool for data collection, where the scores of its paragraphs were distributed according to the Likert scale. Appropriate statistical methods were used to carry out descriptive and inferential analysis of the data, including the statistical program (spss) for descriptive analysis of the study variables, and structural equation modeling with the partial least squares algorithm (SEM PLS) through the statistical program (smart pls) for the purposes of testing the relationship between the variables