The Impact of Strategy Typology on the Performance of Yemeni Business Organizations

Abstract

The study aimed to investigate the impact of strategy typology on the performance of Yemeni business organizations. It also aimed to identify the differences in the performance levels of these organizations based on strategy typology, organization age, and industry field. To achieve these objectives, the study adopted a descriptive methodology using a questionnaire to collect data from a sample of 305 individuals from the leadership of 43 industrial and service organizations. Data analysis was conducted using statistical analysis programs (SPSS.26) and (Smart PLS 4). The results indicated that the prospector strategy is the most widely implemented by Yemeni business organizations. Furthermore, the performance level of the organizations included in the study improved moderately over the past three years. The study found a significant positive impact of Prospector and Analyzer strategies on organizational performance, while the impact of defender strategy was not significant. The results revealed that Prospector, defender, and Analyzer organizations achieved similar performance levels, regardless of whether they operated in the industrial or service sector, and their performance did not vary according to their age. The study provided several recommendations, the most important of which include the necessity of enhancing the internal capabilities of Yemeni business organizations to capitalize on existing market opportunities, as well as gradually striving to achieve a balance between flexibility and efficiency to enable rapid responses to environmental changes. Additionally, it emphasized the importance of conducting regular performance evaluations to identify and strengthen points of strength while addressing weaknesses.