The Role of Digital Transformation in the Strategic Direction in Yemeni Private Universities

Abstract

The study examined the role of digital transformation in strategic orientation in Yemeni private universities. The study used a descriptive-analytical approach and a questionnaire as a tool to collect information from the study sample, consisting of (297) academic and administrative leaders at private universities in Sana'a. The study reached several conclusions, the most important of which are:

- Digital transformation, with its dimensions (digital vision, infrastructure, human resources, organizational culture, and transformational leadership), plays a positive role in strategic orientation in Yemeni private universities.

- The most influential dimension of digital transformation on strategic orientation in Yemeni private universities is the dimension of transformational leadership.

- The best model for measuring the impact of the dimensions of digital transformation on strategic orientation in Yemeni private universities is the model that includes the dimensions (digital vision, human resources, organizational culture, and transformational leadership).