The impact of strategic planning on sustainable performance in commercial banks in the capital, Sana'a

Abstract

The study aims to identify the reality of strategic planning in commercial banks in the capital city of Sana'a, and to identify the level of sustainable performance in commercial banks in the capital city of Sana'a. The study also aims to determine the impact of strategic planning in its various dimensions: environmental analysis, strategic direction, strategic plan implementation, and strategic control over sustainable performance in its dimensions: environmental, economic, social, internal operations, education, growth in commercial banks in the capital city of Sana'a under study. The study followed a descriptive, survey, and correlational approach, and the study population was defined as 500 employees in eight banks operating in Yemen, which were selected based on a comprehensive census method, where the study tool (questionnaire) (330) was distributed to the study population, and the researcher retrieved 307 questionnaires, with a recovery rate of 93%. Of these, 285 questionnaires were valid for analysis, with a rate of 86%.

The study found a statistically significant effect at the 0.05 level for strategic planning in the two dimensions of strategic plan implementation and strategic control on sustainable performance in commercial banks in the capital city of Sana'a. The results of the study also showed that there is no statistically significant effect at the 0.05 level for strategic planning in the dimensions of strategic direction and environmental analysis on sustainable performance in commercial banks in the capital city of Sana'a.