The Role of Strategic Management in Achieving Competitive Advantage Field Study of the Telecommunications Sector in the Republic of Yemen

Abstract

This study aimed to identify the role of strategic management, with its dimensions (strategic analysis, strategy formulation, strategy implementation, and strategy evaluation), in achieving a competitive advantage in the telecommunications sector in the Republic of Yemen and in mobile phone companies operating in Yemen. The study's problem was represented by the main question: What is the role of strategic management in achieving a competitive advantage for mobile phone companies in the Republic of Yemen? The study's hypotheses were as follows: There is a statistically significant role for strategic management in achieving a competitive advantage for mobile phone companies in Yemen. It is also essential to strive to achieve a competitive advantage in mobile phone companies in Yemen by all possible means.

The study used descriptive and inferential statistics. The study relied on the intended sample, which is the leaders of the four mobile phone companies in Yemen, numbering (241) leaders, from the study population, which is the employees of the mobile phone companies, numbering (2457) male and female employees. A questionnaire consisting of 77 paragraphs was designed to collect data, where 241 questionnaires were distributed, with a response rate of (67%). To analyze the data and test the hypotheses, the inferential statistical method was used through the Statistical Package for Social Sciences (SPSS). The study concluded that strategic management plays a role in achieving competitive advantage in mobile phone companies in the telecommunications sector in Yemen.