The role of local Yemeni radio stations in directing listeners and shaping their attitudes towards sustainable development issues

Abstract

The study aimed to find out the extent to which Yemeni radio stations are interested in sustainable development issues، directing listeners، and forming their attitudes towards it.

To achieve this، the descriptive survey method was adopted، and a questionnaire was applied to a sample of (46) employees working for Radio Sana'a and Identity، and it reached several results، the most important of which is that the role of the two radio stations in each task is to pay attention to development issues and form attitudes towards them، and the emotional، cognitive and behavioral effects resulting from this role were all of a very high degree.

Sana'a Radio obtained the highest approval rate in the two axes of concern and the formation of trends at a rate of 94.00% compared to 92.60% for Identity Radio، while Identity Radio obtained the highest approval rate in the Antiquities axis at a rate of 88.80%، compared to 86.20% for Sana'a Radio.