The Argumentation Semiotic Techniques in the Caricature Press Image "Al-Thawra" Yemeni Newspaper as an Exemplar from 1990 to 2000.

Abstract

Caricature have occupied a unique position within the media landscape and have garnered significant attention in the discourse of journalism. They have emerged as one of the most important and popular forms of journalistic art, closely connected to readers and deeply intertwined with significant events and issues. Their ability to shape public opinion within any newspaper is particularly potent, owing to their concise yet impactful visual and humorous effects in presenting and critiquing various topics. In fact, their influence often surpasses that of thousands of words. As a result, cartoons have become closely associated with political aspects and major issues, prompting numerous political systems to harness them for their own purposes. They are regarded as a self-contained form of discourse, possessing inherent value and persuasive power that sets them apart from other forms of communication.

In view of this position occupied by the caricature, it has become a fertile field of interest for scholars in various fields, especially the influential ones. In view of its openness, plurality, and creativity, we find that its purpose lies in stimulating the recipient and modifying his behavioral direction by fixing or destroying some of his latent intellectual images, or building new intellectual images.  It is one of the most important goals pursued by the argumentative discourse

Based on that, our aim in this research is to examine the key semiotic techniques adopted by persuasive discourse through the use of caricature in the Yemeni newspaper "Al-Thawra" during the period from 1990 to 2000. Through these techniques, the significance of caricature imagery as a persuasive technique becomes evident, highlighting its substantial importance in influencing and persuading public opinion.