The Profession of Public Relations in Scientific Tradition Globally and in the Arab World A Second -Level Study (Meta-Analysis Research)

Abstract

The study followed the method of analysis from the second level (Meta - Research Analysis). It was applied on a sample of research and studies published during the period (1989-2021). The study sample included (36) studies.

        The study reached several findings, the most important of which are:
First, the prevalence of negative connotations about the term public relations. Second, the poor appreciation of the general public and practitioners of public relations functions and the role they practice. In addition, there is a failure in the part of curricula to provide students with the skills required to practice their specialty effectively. Finally, the students have a negative view about the profession of public relations; besides, they lack confidence in the professional future of their field of specialization.