The Persuasion between Rhetorical Aesthetics and Persuasive Effectiveness in Al-Ahwazi's book "Al-Fara'id wa Al-Qala'id"
This study examines the rhythmic structure in Al-Ahwazi’s Al-Farā'id wa al-Qalā'id as a key stylistic component for building persuasive discourse. Using a stylistic approach, it analyzes how phonetic patterns create pragmatic meaning and guide the recipient’s emotional and cognitive responses in line with the text’s moral and reformative goals.
The study is divided into two sections: the first explores rhythm’s effect on persuasion, and the second analyzes its various patterns in the book. Findings show that rhythm is an intentional semantic structure, not merely amental. Individual rhythm—created through repetition, parallelism, and paronomasia—produces a verbal music that enhances meaning and its psychological impact. Composite rhythm, based on balance and contrast, organizes the argumentative framework and highlights value oppositions central to the reformative discourse. Thus, rhythm serves a profound persuasive function, harmonizing aesthetic elements with the intent to influence, making the book a model for texts that consciously use verbal music to serve their message.
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