Mass & Information
The study focuses on the argumentative discourse on issues of national identity in the Yemeni government digital journalism in Sanaa and Aden.
The study aimed to reveal the arguments used by the Yemeni government digital journalism in Sanaa and Aden through opinion articles in their treatment of comprehensive national identity issues.
The study used the media survey method, both descriptive and analytical, and the ethnographic content analysis method. The study also used the argumentative analysis form to analyze the comprehensive Yemeni national identity discourse in the two newspapers, Al-Thawra Net - Sanaa, and Al-Thawra Net - Aden. The study found that the issue of national unity came in first place with a percentage of 28.4% of the total national identity issues that Al-Thawra Net newspaper - Sanaa focused on, followed by the issue of the Yemeni revolution and the republican system with a percentage of 26.8%. Also, the issue of the Yemeni revolution and the republican system came in first place with a percentage 28.6% of the total national identity issues that Al-Thawra Net newspaper - Aden focused on, followed by the issue of national pride at 26%. The citation argument came in first place among the arguments employed by Al-Thawra Net - Sanaa newspaper in its treatment of national identity issues, with a percentage of 27%, while the comparison argument came in first place among the arguments employed by Al-Thawra Net - Aden newspaper in its treatment of national identity issues, with a percentage of 33%.
Abdu Hussein Ahmed Al-Akoa'a , Ali Hussein Al-Ammar (2023). Argumentation discourse for national identity issues in digital journalism Yemeni in Sanaa and Aden An ethnographic analytical study. Sana'a University Journal of Human Sciences. DOI: https://doi.org/10.59628/jhs.v5i2.602
Abdu Hussein Ahmed Al-Akoa'a , Ali Hussein Al-Ammar. “Argumentation discourse for national identity issues in digital journalism Yemeni in Sanaa and Aden An ethnographic analytical study.” Sana'a University Journal of Human Sciences, 2023, https://doi.org/10.59628/jhs.v5i2.602. Accessed 28 Oct. 2026.
Abdu Hussein Ahmed Al-Akoa'a , Ali Hussein Al-Ammar. 2023. “Argumentation discourse for national identity issues in digital journalism Yemeni in Sanaa and Aden An ethnographic analytical study.” Sana'a University Journal of Human Sciences DOI: https://doi.org/10.59628/jhs.v5i2.602
Abdu Hussein Ahmed Al-Akoa'a , Ali Hussein Al-Ammar (2023) ‘Argumentation discourse for national identity issues in digital journalism Yemeni in Sanaa and Aden An ethnographic analytical study’, Sana'a University Journal of Human Sciences. doi: 10.59628/jhs.v5i2.602
@article{jhs2023_art602,
author = {Abdu Hussein Ahmed Al-Akoa'a , Ali Hussein Al-Ammar},
title = {Argumentation discourse for national identity issues in digital journalism Yemeni in Sanaa and Aden An ethnographic analytical study},
journal = {Sana'a University Journal of Human Sciences}, year = {2023}, month = {December}, doi = {10.59628/jhs.v5i2.602},
url = {https://doi.org/10.59628/jhs.v5i2.602},}
Argumentation discourse for national identity issues in digital journalism Yemeni in Sanaa and Aden An ethnographic analytical study
The study aimed to reveal the determinants of viral marketing on social networking sites, by studying the motives for the participation of Yemeni users in viral marketing on Facebook, and identifying the factors influencing it, the study relied on the survey method and was conducted on a sample of (202) individuals using the survey, and concluded with a number of results, the most important of which is that the majority of the sample participate in viral marketing on Facebook, and that their level of participation in viral marketing came to a medium degree.
The study also showed that there was a positive correlation between level of Facebook use and respondents viral marketing participation and it found the motive of emotion is the most powerful motive of interpersonal communication affecting viral marketing, followed by the motive of escape, then the motive of integration (self-presentation-affiliation), while the motive of Control comes last, followed by relaxation and then entertainment.
The study also revealed that the demographic characteristics of gender, age, and income are among the important factors influencing viral marketing, while the level of education had no effect on the participation of respondents in viral marketing on Facebook.
Haza’a Murshed Ahmed Sharaf (2023). Determinants Of Viral Marketing In Social Networking Sites An Applied Study On A Sample Of Yemeni Users Of Facebook. Sana'a University Journal of Human Sciences. DOI: https://doi.org/10.59628/jhs.v3i2.311
Haza’a Murshed Ahmed Sharaf. “Determinants Of Viral Marketing In Social Networking Sites An Applied Study On A Sample Of Yemeni Users Of Facebook.” Sana'a University Journal of Human Sciences, 2023, https://doi.org/10.59628/jhs.v3i2.311. Accessed 28 Oct. 2026.
Haza’a Murshed Ahmed Sharaf. 2023. “Determinants Of Viral Marketing In Social Networking Sites An Applied Study On A Sample Of Yemeni Users Of Facebook.” Sana'a University Journal of Human Sciences DOI: https://doi.org/10.59628/jhs.v3i2.311
Haza’a Murshed Ahmed Sharaf (2023) ‘Determinants Of Viral Marketing In Social Networking Sites An Applied Study On A Sample Of Yemeni Users Of Facebook’, Sana'a University Journal of Human Sciences. doi: 10.59628/jhs.v3i2.311
@article{jhs2023_art311,
author = {Haza’a Murshed Ahmed Sharaf},
title = {Determinants Of Viral Marketing In Social Networking Sites An Applied Study On A Sample Of Yemeni Users Of Facebook},
journal = {Sana'a University Journal of Human Sciences}, year = {2023}, month = {July}, doi = {10.59628/jhs.v3i2.311},
url = {https://doi.org/10.59628/jhs.v3i2.311},}
Determinants Of Viral Marketing In Social Networking Sites An Applied Study On A Sample Of Yemeni Users Of Facebook
In times of crisis, organizations implement various strategies to repair their image and protect their reputation. This study aims to analyze and evaluate the image repair strategies employed by the Yemeni Ministry of Public Health and Population in response to a health crisis involving the deaths of children with leukemia at Kuwait Hospital in Sana'a. Utilizing Benoit's image repair theory and a qualitative analysis approach, the findings reveal that the Ministry adopted seven strategies to restore its image. Notably, the Ministry successfully implemented several strategies that were appropriate for the nature of the health crisis, including the strategy of shifting blame to an external party, which it supported with persuasive techniques. Additionally, the Ministry effectively utilized strategies such as Defeasibility, Bolstering, and Minimization.
Conversely, the Yemeni Ministry of Public Health and Population undertook some corrective actions that were inconsistent with the blame-shifting strategy. As a result, the study recommends that organizations facing health crises carefully select corrective actions and ensure their alignment with other strategies. Furthermore, the study offers recommendations for health organizations that may encounter similar crises.
Hatim Ali Hyder Moqbel Al-Salhi (2024). Image Repair Strategies in Crisis Communications A Case of the Death of Children with Leukemia at Kuwait Hospital. Sana'a University Journal of Human Sciences, 523 - 548. DOI: https://doi.org/10.59628/jhs.v3i7.1049
Hatim Ali Hyder Moqbel Al-Salhi. “Image Repair Strategies in Crisis Communications A Case of the Death of Children with Leukemia at Kuwait Hospital.” Sana'a University Journal of Human Sciences, 2024, pp. 523 - 548. https://doi.org/10.59628/jhs.v3i7.1049. Accessed 28 Oct. 2026.
Hatim Ali Hyder Moqbel Al-Salhi. 2024. “Image Repair Strategies in Crisis Communications A Case of the Death of Children with Leukemia at Kuwait Hospital.” Sana'a University Journal of Human Sciences : 523 - 548. DOI: https://doi.org/10.59628/jhs.v3i7.1049
Hatim Ali Hyder Moqbel Al-Salhi (2024) ‘Image Repair Strategies in Crisis Communications A Case of the Death of Children with Leukemia at Kuwait Hospital’, Sana'a University Journal of Human Sciences, pp. 523 - 548. doi: 10.59628/jhs.v3i7.1049
@article{jhs2024_art1049,
author = {Hatim Ali Hyder Moqbel Al-Salhi},
title = {Image Repair Strategies in Crisis Communications A Case of the Death of Children with Leukemia at Kuwait Hospital},
journal = {Sana'a University Journal of Human Sciences}, year = {2024}, month = {November}, pages = {523 - 548}, doi = {10.59628/jhs.v3i7.1049},
url = {https://doi.org/10.59628/jhs.v3i7.1049},}
Image Repair Strategies in Crisis Communications A Case of the Death of Children with Leukemia at Kuwait Hospital
The study aimed to measure the forms of news bias in covering the partisan websites for the Yemeni crisis. The study used the analytical survey method to analyze the websites of Al Motamar Net, the speaker of the General People's Congress Party, and the Al Sahwa Net Website of the Yemeni Islah Party. analyzed (311) articles were analyzed from both websites, during October, 2022. The study results showed that (%50.8) of the news coverage of the Yemeni crisis in the study websites focused on the issue of the continuation of the field conflict, (%33.2) covered the issue of suffering and damage resulting from the war, and (%15.9) addressed the issue of armistice and peace in Yemen. (%92.6) of the coverage of the study websites for the Yemeni crisis was characterized by the bias towards one of the parties in the conflict. The percentages of using these websites for all forms of bias (coverage bias - source bias - language bias - visual bias) increased confirming that the bias was systematic and intended by these websites.
Jamal Mohammed Mohammed Sailan, Mohammed Abdulwahab Alfaqeeh Kafi (2023). Measuring the News Bias in Covering the Partison News Websites for Yemeni Crisis: Analytical Study. Sana'a University Journal of Human Sciences. DOI: https://doi.org/10.59628/jhs.v5i1.504
Jamal Mohammed Mohammed Sailan, Mohammed Abdulwahab Alfaqeeh Kafi. “Measuring the News Bias in Covering the Partison News Websites for Yemeni Crisis: Analytical Study.” Sana'a University Journal of Human Sciences, 2023, https://doi.org/10.59628/jhs.v5i1.504. Accessed 28 Oct. 2026.
Jamal Mohammed Mohammed Sailan, Mohammed Abdulwahab Alfaqeeh Kafi. 2023. “Measuring the News Bias in Covering the Partison News Websites for Yemeni Crisis: Analytical Study.” Sana'a University Journal of Human Sciences DOI: https://doi.org/10.59628/jhs.v5i1.504
Jamal Mohammed Mohammed Sailan, Mohammed Abdulwahab Alfaqeeh Kafi (2023) ‘Measuring the News Bias in Covering the Partison News Websites for Yemeni Crisis: Analytical Study’, Sana'a University Journal of Human Sciences. doi: 10.59628/jhs.v5i1.504
@article{jhs2023_art504,
author = {Jamal Mohammed Mohammed Sailan, Mohammed Abdulwahab Alfaqeeh Kafi},
title = {Measuring the News Bias in Covering the Partison News Websites for Yemeni Crisis: Analytical Study},
journal = {Sana'a University Journal of Human Sciences}, year = {2023}, month = {November}, doi = {10.59628/jhs.v5i1.504},
url = {https://doi.org/10.59628/jhs.v5i1.504},}
Measuring the News Bias in Covering the Partison News Websites for Yemeni Crisis: Analytical Study
The study aimed to identify the Positive and Negative Behaviours in The Content of Online platforms (YouTube( for Preschool children's, through an analytical study on a sample of (5) children's channels and famous personalities of content creators on the YouTube platform. Which features videos for children under the age of six. The study concluded with a number of findings, the most important of which are: The prominence of negative behaviors over positive behaviors in the channels presented to children via the YouTube platform, as well as the presentation of violent content, in addition to the promotion of consumerist behavior. These channels relied on the direct method of presenting different behaviors (98.2 %), with (53.9 %) of them supported by a behavior, and (84.9%) of them without an invitation to avoid it.
Manal.T Al-Waleed, Mohammed Albdulwahab Alfakeh Kafi (2026). Positive and Negative Behaviours in The Content of Online platforms for Preschool children's“An analytical study”. Sana'a University Journal of Human Sciences, 627 - 664. DOI: https://doi.org/10.59628/jhs.v5i6.2434
Manal.T Al-Waleed, Mohammed Albdulwahab Alfakeh Kafi. “Positive and Negative Behaviours in The Content of Online platforms for Preschool children's“An analytical study”.” Sana'a University Journal of Human Sciences, 2026, pp. 627 - 664. https://doi.org/10.59628/jhs.v5i6.2434. Accessed 28 Oct. 2026.
Manal.T Al-Waleed, Mohammed Albdulwahab Alfakeh Kafi. 2026. “Positive and Negative Behaviours in The Content of Online platforms for Preschool children's“An analytical study”.” Sana'a University Journal of Human Sciences : 627 - 664. DOI: https://doi.org/10.59628/jhs.v5i6.2434
Manal.T Al-Waleed, Mohammed Albdulwahab Alfakeh Kafi (2026) ‘Positive and Negative Behaviours in The Content of Online platforms for Preschool children's“An analytical study”’, Sana'a University Journal of Human Sciences, pp. 627 - 664. doi: 10.59628/jhs.v5i6.2434
@article{jhs2026_art2434,
author = {Manal.T Al-Waleed, Mohammed Albdulwahab Alfakeh Kafi},
title = {Positive and Negative Behaviours in The Content of Online platforms for Preschool children's“An analytical study”},
journal = {Sana'a University Journal of Human Sciences}, year = {2026}, month = {June}, pages = {627 - 664}, doi = {10.59628/jhs.v5i6.2434},
url = {https://doi.org/10.59628/jhs.v5i6.2434},}
Positive and Negative Behaviours in The Content of Online platforms for Preschool children's“An analytical study”
This study aimed to measure the psychological and social effects resulting from not using social media networks during periods of internet outage, using the public survey method and the questionnaire tool on a sample of (216) individuals from social media users, and reached a number of results, the most important of which are:
Omar Abreen Abreen, Samah Haddad (2024). Psychological and Social Effects of not Using Social Media Networks A Survey Study During the Period of Internet Outage. Sana'a University Journal of Human Sciences, 609 - 652. DOI: https://doi.org/10.59628/jhs.v3i8.1408
Omar Abreen Abreen, Samah Haddad. “Psychological and Social Effects of not Using Social Media Networks A Survey Study During the Period of Internet Outage.” Sana'a University Journal of Human Sciences, 2024, pp. 609 - 652. https://doi.org/10.59628/jhs.v3i8.1408. Accessed 28 Oct. 2026.
Omar Abreen Abreen, Samah Haddad. 2024. “Psychological and Social Effects of not Using Social Media Networks A Survey Study During the Period of Internet Outage.” Sana'a University Journal of Human Sciences : 609 - 652. DOI: https://doi.org/10.59628/jhs.v3i8.1408
Omar Abreen Abreen, Samah Haddad (2024) ‘Psychological and Social Effects of not Using Social Media Networks A Survey Study During the Period of Internet Outage’, Sana'a University Journal of Human Sciences, pp. 609 - 652. doi: 10.59628/jhs.v3i8.1408
@article{jhs2024_art1408,
author = {Omar Abreen Abreen, Samah Haddad},
title = {Psychological and Social Effects of not Using Social Media Networks A Survey Study During the Period of Internet Outage},
journal = {Sana'a University Journal of Human Sciences}, year = {2024}, month = {December}, pages = {609 - 652}, doi = {10.59628/jhs.v3i8.1408},
url = {https://doi.org/10.59628/jhs.v3i8.1408},}
Psychological and Social Effects of not Using Social Media Networks A Survey Study During the Period of Internet Outage
This study aimed to identify the purchasing behavior of the Yemeni consumer for products advertised by celebrities through social media. The study used the descriptive approach, through a survey approach (audience survey) on a sample of (406) individual Yemeni consumers, using a non-random (intentional) sampling method, according to the criterion of exposure to those advertisements.
The results showed that (Facebook - Facebook) is the most important means of social communication through which the Yemeni consumer follows advertisements for celebrities, and that the degree of interest of the Yemeni consumer in advertisements for celebrities via social media was (medium), and the overall average of the motives for the Yemeni consumer following advertisements for celebrities via social media was (degree), the degree of the Yemeni consumer’s interaction with celebrities’ advertisements via social media was (neutral), and the overall purchasing behavior of the Yemeni consumer for products advertised by celebrities via social media was (low).
Dirham Amin Ahmed Yahya Al-Warafi, Abdul Rahim Al-Shawari (2026). Purchasing behavior of Yemeni consumers for products advertised by celebrities through social media. Sana'a University Journal of Human Sciences, 354 - 385. DOI: https://doi.org/10.59628/jhs.v5i6.2525
Dirham Amin Ahmed Yahya Al-Warafi, Abdul Rahim Al-Shawari. “Purchasing behavior of Yemeni consumers for products advertised by celebrities through social media.” Sana'a University Journal of Human Sciences, 2026, pp. 354 - 385. https://doi.org/10.59628/jhs.v5i6.2525. Accessed 28 Oct. 2026.
Dirham Amin Ahmed Yahya Al-Warafi, Abdul Rahim Al-Shawari. 2026. “Purchasing behavior of Yemeni consumers for products advertised by celebrities through social media.” Sana'a University Journal of Human Sciences : 354 - 385. DOI: https://doi.org/10.59628/jhs.v5i6.2525
Dirham Amin Ahmed Yahya Al-Warafi, Abdul Rahim Al-Shawari (2026) ‘Purchasing behavior of Yemeni consumers for products advertised by celebrities through social media’, Sana'a University Journal of Human Sciences, pp. 354 - 385. doi: 10.59628/jhs.v5i6.2525
@article{jhs2026_art2525,
author = {Dirham Amin Ahmed Yahya Al-Warafi, Abdul Rahim Al-Shawari},
title = {Purchasing behavior of Yemeni consumers for products advertised by celebrities through social media},
journal = {Sana'a University Journal of Human Sciences}, year = {2026}, month = {June}, pages = {354 - 385}, doi = {10.59628/jhs.v5i6.2525},
url = {https://doi.org/10.59628/jhs.v5i6.2525},}
Purchasing behavior of Yemeni consumers for products advertised by celebrities through social media
Television has long been considered one of the most influential mass media in shaping collective awareness and disseminating knowledge across generations. However, rapid technological advancements and the rise of the Internet and digital platforms have significantly transformed viewing habits, shifting audiences from traditional linear broadcasting to interactive, on-demand consumption. This study aimed to examine the impact of modern communication technologies on the viewing habits and patterns of the Yemeni audience toward satellite television channels, and to identify the factors influencing this transformation in comparison with previous findings in the Yemeni context.The results indicated a noticeable decline in satellite television viewership, with 44.8% of respondents reporting occasional exposure and only 17.2% indicating regular viewing. In contrast, nearly half of the sample reported consistent consumption of television content via the Internet. Additionally, 58.1% spend less than one hour per day watching satellite channels, while time spent on digital platforms is comparatively higher.
The findings also revealed that smartphones are the primary device for accessing content, with news and drama programs ranking among the most preferred genres. Utilitarian and cognitive motives were the main drivers of viewing. The study concluded that a statistically significant inverse relationship exists between satellite television viewing and digital platform consumption, with clear age differences in viewing preferences.
Nawal A.Al Hazwarh (2026). Shifts in Satellite Television Viewing Patterns and Habits in the Digital Age. Sana'a University Journal of Human Sciences, 587 - 626. DOI: https://doi.org/10.59628/jhs.v5i8.2610
Nawal A.Al Hazwarh. “Shifts in Satellite Television Viewing Patterns and Habits in the Digital Age.” Sana'a University Journal of Human Sciences, 2026, pp. 587 - 626. https://doi.org/10.59628/jhs.v5i8.2610. Accessed 28 Oct. 2026.
Nawal A.Al Hazwarh. 2026. “Shifts in Satellite Television Viewing Patterns and Habits in the Digital Age.” Sana'a University Journal of Human Sciences : 587 - 626. DOI: https://doi.org/10.59628/jhs.v5i8.2610
Nawal A.Al Hazwarh (2026) ‘Shifts in Satellite Television Viewing Patterns and Habits in the Digital Age’, Sana'a University Journal of Human Sciences, pp. 587 - 626. doi: 10.59628/jhs.v5i8.2610
@article{jhs2026_art2610,
author = {Nawal A.Al Hazwarh},
title = {Shifts in Satellite Television Viewing Patterns and Habits in the Digital Age},
journal = {Sana'a University Journal of Human Sciences}, year = {2026}, month = {August}, pages = {587 - 626}, doi = {10.59628/jhs.v5i8.2610},
url = {https://doi.org/10.59628/jhs.v5i8.2610},}
Shifts in Satellite Television Viewing Patterns and Habits in the Digital Age
The study sought to know the current reality of cinema in Yemen as well as to identify the level of Yemeni film elite film in general, and this study is one of the descriptive studies, and the researcher used the approach to survey the public. (200) Single of Yemeni Elite (Learners, Political, Academics, Educators, Directors, Products, Photographers, Representatives), Patios, and Selected Study to a set of results, most important: The presence of a variety of films that prefer to see the elite and came primarily documentaries (24.79%) and romantic films by (13.75%) and then followed by adventure and horror films by (18.5%). - The study pointed out that the most important means for the elite to watch films and most commonly used the television (58.48%) of the study sample and Internet by (15.23%). - The study confirmed that Yemeni elite trends towards cinema in general were positive. - The study was demonstrated that the most important reasons for the Yemeni elite of Yemeni films were in poor promotion of time and place where they were presented in the media. - The study concluded that the most important causes of weak film production in Yemen from the elite point of view was in the absence of support and encouragement by the institutions concerned, as well as the lack of financial and technical support for film production.
Hussein Muhammad Jaghman (2023). The demonstrations of Yemen's elite about the Yemeni Cinema Films. Sana'a University Journal of Human Sciences. DOI: https://doi.org/10.59628/jhs.v5i2.696
Hussein Muhammad Jaghman. “The demonstrations of Yemen's elite about the Yemeni Cinema Films.” Sana'a University Journal of Human Sciences, 2023, https://doi.org/10.59628/jhs.v5i2.696. Accessed 28 Oct. 2026.
Hussein Muhammad Jaghman. 2023. “The demonstrations of Yemen's elite about the Yemeni Cinema Films.” Sana'a University Journal of Human Sciences DOI: https://doi.org/10.59628/jhs.v5i2.696
Hussein Muhammad Jaghman (2023) ‘The demonstrations of Yemen's elite about the Yemeni Cinema Films’, Sana'a University Journal of Human Sciences. doi: 10.59628/jhs.v5i2.696
@article{jhs2023_art696,
author = {Hussein Muhammad Jaghman},
title = {The demonstrations of Yemen's elite about the Yemeni Cinema Films},
journal = {Sana'a University Journal of Human Sciences}, year = {2023}, month = {December}, doi = {10.59628/jhs.v5i2.696},
url = {https://doi.org/10.59628/jhs.v5i2.696},}
The demonstrations of Yemen's elite about the Yemeni Cinema Films
This research aims to investigate the views of Imams al-Mawza'i and al-Najri, their commentaries (Taysir al-Bayan and Shafi' al-'Alil), and their opinions on the waiting period ('iddah) and breastfeeding. The research uses a comparative methodology, comparing the opinions of Imams al-Mawza'i and al-Najri with those of other jurists. The research is divided into two sections and a conclusion.
Section One: introduces Imams al-Mawza'i and al-Najri, their schools of thought, their commentaries, and their methodologies.
Section Two tackles The differing opinions of al-Mawza'i and al-Najri regarding the waiting period and breastfeeding. The research objectives have been achieved.
The researcher concludes with the following key findings and recommendations:
1- The preferred opinion regarding the waiting period for a pregnant widow is that of Imam al-Mawza'i, who states that the waiting period for a pregnant widow ends with childbirth. Consequently, a legal ruling from this is that a slave woman's waiting period is half that of a free woman.
2- The preferred opinion regarding breastfeeding is that of Imam al-Najri, due to the strength of his evidence. He stated that both a little and a lot of breastfeeding establishes the prohibition of marriage, which is the view of the majority of jurists. One of its legal implications is that if a nursing mother's milk is mixed with other liquids, it does not create the prohibition, which is al-Najri's opinion.
The researcher recommends to carry out further attention to studying Yemeni legal commentaries and highlighting their impact on comparative jurisprudence.
Nadmi Mohammed Abdullah Al-Hashmi (2026). The disputed opinions of Imams Al-Mawza'i and Al-Najri regarding the rulings on the waiting period(Iddah) and breastfeeding, and their jurisprudential impact on their commentaries (Taysir al-Bayan and Shafi al-'Alil) (A comparative study). Sana'a University Journal of Human Sciences, 355 - 377. DOI: https://doi.org/10.59628/jhs.v5i9.2732
Nadmi Mohammed Abdullah Al-Hashmi. “The disputed opinions of Imams Al-Mawza'i and Al-Najri regarding the rulings on the waiting period(Iddah) and breastfeeding, and their jurisprudential impact on their commentaries (Taysir al-Bayan and Shafi al-'Alil) (A comparative study).” Sana'a University Journal of Human Sciences, 2026, pp. 355 - 377. https://doi.org/10.59628/jhs.v5i9.2732. Accessed 28 Oct. 2026.
Nadmi Mohammed Abdullah Al-Hashmi. 2026. “The disputed opinions of Imams Al-Mawza'i and Al-Najri regarding the rulings on the waiting period(Iddah) and breastfeeding, and their jurisprudential impact on their commentaries (Taysir al-Bayan and Shafi al-'Alil) (A comparative study).” Sana'a University Journal of Human Sciences : 355 - 377. DOI: https://doi.org/10.59628/jhs.v5i9.2732
Nadmi Mohammed Abdullah Al-Hashmi (2026) ‘The disputed opinions of Imams Al-Mawza'i and Al-Najri regarding the rulings on the waiting period(Iddah) and breastfeeding, and their jurisprudential impact on their commentaries (Taysir al-Bayan and Shafi al-'Alil) (A comparative study)’, Sana'a University Journal of Human Sciences, pp. 355 - 377. doi: 10.59628/jhs.v5i9.2732
@article{jhs2026_art2732,
author = {Nadmi Mohammed Abdullah Al-Hashmi},
title = {The disputed opinions of Imams Al-Mawza'i and Al-Najri regarding the rulings on the waiting period(Iddah) and breastfeeding, and their jurisprudential impact on their commentaries (Taysir al-Bayan and Shafi al-'Alil) (A comparative study)},
journal = {Sana'a University Journal of Human Sciences}, year = {2026}, month = {September}, pages = {355 - 377}, doi = {10.59628/jhs.v5i9.2732},
url = {https://doi.org/10.59628/jhs.v5i9.2732},}
The disputed opinions of Imams Al-Mawza'i and Al-Najri regarding the rulings on the waiting period(Iddah) and breastfeeding, and their jurisprudential impact on their commentaries (Taysir al-Bayan and Shafi al-'Alil) (A comparative study)
The study aimed to find out the economic impact of conditional cash transfers of nutrition on the development of rural women in Yemen.
The descriptive survey method was adopted in which a questionnaire was developed as a tool to survey the views of (56) beneficiary household of the project of conditional cash transfers of nutrition that attached to the Social Fund.
The study has reached several results, the most important of which is that the conditional cash transfer project in nutrition had a significant impact on the economic level of the beneficiary families. This is evident in the increase in the confidence of the beneficiaries in receiving cash amounts and being able to help their families improve their economic situation. The project also provided employment opportunities for some village girls. However, there are families for whom these transfers are barely enough due to the lack of other sources of income. The results also showed that the war had a negative impact on the economic and living conditions of families, as evidenced by the decline in the nutritional, educational, and health levels. The results of the hypotheses also showed that the project contributed somewhat to raising economic awareness among the families benefiting from the program.
Altaf Ali Hassan Al-Mushki, Saleh Mohammed Humaid (2024). The Economic Impact of Conditional Cash Transfers program of Nutrition on the Development of Rural Women in Yemen. Sana'a University Journal of Human Sciences, 97- 124. DOI: https://doi.org/10.59628/jhs.v1i2.813
Altaf Ali Hassan Al-Mushki, Saleh Mohammed Humaid. “The Economic Impact of Conditional Cash Transfers program of Nutrition on the Development of Rural Women in Yemen.” Sana'a University Journal of Human Sciences, 2024, pp. 97- 124. https://doi.org/10.59628/jhs.v1i2.813. Accessed 28 Oct. 2026.
Altaf Ali Hassan Al-Mushki, Saleh Mohammed Humaid. 2024. “The Economic Impact of Conditional Cash Transfers program of Nutrition on the Development of Rural Women in Yemen.” Sana'a University Journal of Human Sciences : 97- 124. DOI: https://doi.org/10.59628/jhs.v1i2.813
Altaf Ali Hassan Al-Mushki, Saleh Mohammed Humaid (2024) ‘The Economic Impact of Conditional Cash Transfers program of Nutrition on the Development of Rural Women in Yemen’, Sana'a University Journal of Human Sciences, pp. 97- 124. doi: 10.59628/jhs.v1i2.813
@article{jhs2024_art813,
author = {Altaf Ali Hassan Al-Mushki, Saleh Mohammed Humaid},
title = {The Economic Impact of Conditional Cash Transfers program of Nutrition on the Development of Rural Women in Yemen},
journal = {Sana'a University Journal of Human Sciences}, year = {2024}, month = {March}, pages = {97- 124}, doi = {10.59628/jhs.v1i2.813},
url = {https://doi.org/10.59628/jhs.v1i2.813},}
The Economic Impact of Conditional Cash Transfers program of Nutrition on the Development of Rural Women in Yemen
The objective of this study is to determine the impact of change management on digital transformation initiatives in Yemeni telecom sector. A quantitative approach with analytical and deductive methods was adopted to examine the relationship and determine impact between change management and digital transformation. The study targeted a population of 902 managers and team leaders in the sector. A questionnaire was developed and distributed to a stratified sample of 226 respondents. The random sample was 25% of each stratum. Questionnaire items were designed to measure the change management dimensions (Change Urgency, Visionary Coalition, Empowerment and Sustainability) and digital transformation dimensions (Technology, Processes, People, Culture and Business Model). The results generated show a highly significant positive relationship between effective change Management practices and the successful implementation of digital transformation initiatives (substantial positive coefficient B of 0.786, R2 of 0.62 and high t-value of 29.34, and the extremely low p-value below 0.001). In conclusion, this study indicates that digital transformation initiatives require practicing proper and structural change management practices.
Nizar Abdulwahab Ali Al-Moaid, Senan Ghaleb Al-Marhdi (2024). The Impact of Change Management on Digital Transformation in The Yemeni Telecom Sector. Sana'a University Journal of Human Sciences, 470 - 482. DOI: https://doi.org/10.59628/jhs.v1i2.836
Nizar Abdulwahab Ali Al-Moaid, Senan Ghaleb Al-Marhdi. “The Impact of Change Management on Digital Transformation in The Yemeni Telecom Sector.” Sana'a University Journal of Human Sciences, 2024, pp. 470 - 482. https://doi.org/10.59628/jhs.v1i2.836. Accessed 28 Oct. 2026.
Nizar Abdulwahab Ali Al-Moaid, Senan Ghaleb Al-Marhdi. 2024. “The Impact of Change Management on Digital Transformation in The Yemeni Telecom Sector.” Sana'a University Journal of Human Sciences : 470 - 482. DOI: https://doi.org/10.59628/jhs.v1i2.836
Nizar Abdulwahab Ali Al-Moaid, Senan Ghaleb Al-Marhdi (2024) ‘The Impact of Change Management on Digital Transformation in The Yemeni Telecom Sector’, Sana'a University Journal of Human Sciences, pp. 470 - 482. doi: 10.59628/jhs.v1i2.836
@article{jhs2024_art836,
author = {Nizar Abdulwahab Ali Al-Moaid, Senan Ghaleb Al-Marhdi},
title = {The Impact of Change Management on Digital Transformation in The Yemeni Telecom Sector},
journal = {Sana'a University Journal of Human Sciences}, year = {2024}, month = {March}, pages = {470 - 482}, doi = {10.59628/jhs.v1i2.836},
url = {https://doi.org/10.59628/jhs.v1i2.836},}
The Impact of Change Management on Digital Transformation in The Yemeni Telecom Sector
This study aimed to identify the level of risk impact on the application of capital adequacy standards in accordance with Basel decisions in Yemeni commercial banks. The study relied on the descriptive analytical method, and the questionnaire was used as a tool for the study.
the study reached many conclusions. The most significant are: the availability of the basic principles of risk Management with the commitment of Yemeni commercial banks to apply the requirements of the Basel committee standards to provide an appropriate environment for measurement capital adequacy and Risk Management. This confirms the presence of a greater motivation for application, risk measurement in Yemeni commercial banks is not effective for not keeping pace with modern measurement methods according to Basel 2,3.
The study suggested: creating a time-bound plan to eliminate the challenges faced by the Yemeni Banking sector to meet the three versions of the Basel standards, amending the instructions of the Central Bank to measure capital adequacy by adding all risks, and establishing a national institution for credit ratings. The need to start implementing the mechanism provided to adjust the capital of Yemeni commercial banks in accordance with the third decisions of Basel.
Ibrahim Naser Al-Awawi, Saleh Mohammed Humaid, Nagat Mohammed Juoman (2024). The impact of risks on the application of capital adequacy standards in accordance with Basel decisions in Yemeni commercial banks.. Sana'a University Journal of Human Sciences, 617 - 650. DOI: https://doi.org/10.59628/jhs.v1i2.743
Ibrahim Naser Al-Awawi, Saleh Mohammed Humaid, Nagat Mohammed Juoman. “The impact of risks on the application of capital adequacy standards in accordance with Basel decisions in Yemeni commercial banks..” Sana'a University Journal of Human Sciences, 2024, pp. 617 - 650. https://doi.org/10.59628/jhs.v1i2.743. Accessed 28 Oct. 2026.
Ibrahim Naser Al-Awawi, Saleh Mohammed Humaid, Nagat Mohammed Juoman. 2024. “The impact of risks on the application of capital adequacy standards in accordance with Basel decisions in Yemeni commercial banks..” Sana'a University Journal of Human Sciences : 617 - 650. DOI: https://doi.org/10.59628/jhs.v1i2.743
Ibrahim Naser Al-Awawi, Saleh Mohammed Humaid, Nagat Mohammed Juoman (2024) ‘The impact of risks on the application of capital adequacy standards in accordance with Basel decisions in Yemeni commercial banks.’, Sana'a University Journal of Human Sciences, pp. 617 - 650. doi: 10.59628/jhs.v1i2.743
@article{jhs2024_art743,
author = {Ibrahim Naser Al-Awawi, Saleh Mohammed Humaid, Nagat Mohammed Juoman},
title = {The impact of risks on the application of capital adequacy standards in accordance with Basel decisions in Yemeni commercial banks.},
journal = {Sana'a University Journal of Human Sciences}, year = {2024}, month = {March}, pages = {617 - 650}, doi = {10.59628/jhs.v1i2.743},
url = {https://doi.org/10.59628/jhs.v1i2.743},}
The impact of risks on the application of capital adequacy standards in accordance with Basel decisions in Yemeni commercial banks.
The study aims to assess the institutional reputation of Yemeni companies among their customers using the elements of the RepTrak reputation model (services, creativity, work environment, governance, citizenship, and financial performance). It employs a survey method, utilizing a questionnaire to gather information from a purposive sample of (328)g clients of Yemeni companies. The study yielded several notable findings:
Ahmed Sameer Mohammed Ebrahem, Ahmed Aqabat, Omar Abreen (2024). The Institutional Reputation of Yemeni Companies among Their Customers: A Survey Study. Sana'a University Journal of Human Sciences, 342-385. DOI: https://doi.org/10.59628/jhs.v3i6.1191
Ahmed Sameer Mohammed Ebrahem, Ahmed Aqabat, Omar Abreen. “The Institutional Reputation of Yemeni Companies among Their Customers: A Survey Study.” Sana'a University Journal of Human Sciences, 2024, pp. 342-385. https://doi.org/10.59628/jhs.v3i6.1191. Accessed 28 Oct. 2026.
Ahmed Sameer Mohammed Ebrahem, Ahmed Aqabat, Omar Abreen. 2024. “The Institutional Reputation of Yemeni Companies among Their Customers: A Survey Study.” Sana'a University Journal of Human Sciences : 342-385. DOI: https://doi.org/10.59628/jhs.v3i6.1191
Ahmed Sameer Mohammed Ebrahem, Ahmed Aqabat, Omar Abreen (2024) ‘The Institutional Reputation of Yemeni Companies among Their Customers: A Survey Study’, Sana'a University Journal of Human Sciences, pp. 342-385. doi: 10.59628/jhs.v3i6.1191
@article{jhs2024_art1191,
author = {Ahmed Sameer Mohammed Ebrahem, Ahmed Aqabat, Omar Abreen},
title = {The Institutional Reputation of Yemeni Companies among Their Customers: A Survey Study},
journal = {Sana'a University Journal of Human Sciences}, year = {2024}, month = {October}, pages = {342-385}, doi = {10.59628/jhs.v3i6.1191},
url = {https://doi.org/10.59628/jhs.v3i6.1191},}
The Institutional Reputation of Yemeni Companies among Their Customers: A Survey Study
The study aims to analyze the persuasive discourse and propaganda techniques used in the media discourse of the official spokesman for the Al-Qassam Brigades (Abu Obeida) during the Battle of Tufan al-Aqsa (2023/2024). To achieve this goal, the descriptive analytical model was used, relying on the precise content analysis tool of Abu Obaida’s speeches. The study community also consisted of all the speeches of the spokesman for the divisional brigades, Abu Obaida, exclusively related to the selection of the "al-Aqsa Flood Battle", and an intentionally sampling number of 16 speeches was discovered during the period between October 7, 2023 and March 3, 2024.
The study reveals that the speeches addressed the objectives of Al-Aqsa Flood, and the issue of Palestinian prisoners in occupation prisons, the heroics, achievements and gains of the resistance in Gaza Strip against the occupation army, the occupation's human losses, and the goals of the flood. Three persuasive appeals were used; appealing to logic (logos), credibility (ethos), and emotion (pathos), by presenting arguments and evidence, numbers and statistics, and justifying the political goals of the flood in a convincing, effective, accurate, and non exaggerating way, and capturing Palestinians' and peoples' emotions to win International support for the resistance and the Palestinian cause. Many of the propaganda techniques that Abu Obaida used in his speeches emerged, such as: flashy generalities, mobilizing popular support, negative naming, and other techniques aimed at achieving the goals of the resistance in a concise precise manner. He directed his speech to the Arab nation and the countries of the world in general and to the occupation army in particular
Farid Abdel Fattah Abudheir, Neveen Naseem Alawneh, Duaa Saif Alden Abu alrob, Ban Shaban Hamdan (2024). The Persuasive Methods and Propaganda Techniques in the Discourse of the Spokesman for Al-Qassam Brigades of Hamas Movement (Abu Obeida) during the Battle of Tufan Al-Aqsa. Sana'a University Journal of Human Sciences, 132-160. DOI: https://doi.org/10.59628/jhs.v3i5.935
Farid Abdel Fattah Abudheir, Neveen Naseem Alawneh, Duaa Saif Alden Abu alrob, Ban Shaban Hamdan. “The Persuasive Methods and Propaganda Techniques in the Discourse of the Spokesman for Al-Qassam Brigades of Hamas Movement (Abu Obeida) during the Battle of Tufan Al-Aqsa.” Sana'a University Journal of Human Sciences, 2024, pp. 132-160. https://doi.org/10.59628/jhs.v3i5.935. Accessed 28 Oct. 2026.
Farid Abdel Fattah Abudheir, Neveen Naseem Alawneh, Duaa Saif Alden Abu alrob, Ban Shaban Hamdan. 2024. “The Persuasive Methods and Propaganda Techniques in the Discourse of the Spokesman for Al-Qassam Brigades of Hamas Movement (Abu Obeida) during the Battle of Tufan Al-Aqsa.” Sana'a University Journal of Human Sciences : 132-160. DOI: https://doi.org/10.59628/jhs.v3i5.935
Farid Abdel Fattah Abudheir, Neveen Naseem Alawneh, Duaa Saif Alden Abu alrob, Ban Shaban Hamdan (2024) ‘The Persuasive Methods and Propaganda Techniques in the Discourse of the Spokesman for Al-Qassam Brigades of Hamas Movement (Abu Obeida) during the Battle of Tufan Al-Aqsa’, Sana'a University Journal of Human Sciences, pp. 132-160. doi: 10.59628/jhs.v3i5.935
@article{jhs2024_art935,
author = {Farid Abdel Fattah Abudheir, Neveen Naseem Alawneh, Duaa Saif Alden Abu alrob, Ban Shaban Hamdan},
title = {The Persuasive Methods and Propaganda Techniques in the Discourse of the Spokesman for Al-Qassam Brigades of Hamas Movement (Abu Obeida) during the Battle of Tufan Al-Aqsa},
journal = {Sana'a University Journal of Human Sciences}, year = {2024}, month = {September}, pages = {132-160}, doi = {10.59628/jhs.v3i5.935},
url = {https://doi.org/10.59628/jhs.v3i5.935},}
The Persuasive Methods and Propaganda Techniques in the Discourse of the Spokesman for Al-Qassam Brigades of Hamas Movement (Abu Obeida) during the Battle of Tufan Al-Aqsa
The study aimed to examine the extent of the presence of the Tihami character in Yemeni drama and to identify his/her image as presented by that drama. It also attempted to answer a number of questions، the most notably of which are the demographic characteristics of the Tihami character as presented by the Yemeni drama، the most prominent issues of concern to the Tihami community، and the characteristics of the Tihami personality as presented by the Yemeni drama. The study concluded with a number of results، including that social issues were most prominent in the drama that dealt with Tihama، that the majority of Tihama society lives in public housing (Tents belt of mud and palm trees)، as presented by the sample series، that the most significant characteristic of the Tihama character was simplicity and humility
Mohamed Abdolwahab El-Fakih Kafi, Waleed Farhan Musaed Ahmed (2023). The portrayal of the Tihami character in Yemeni drama an analytical study. Sana'a University Journal of Human Sciences. DOI: https://doi.org/10.59628/jhs.v5i2.641
Mohamed Abdolwahab El-Fakih Kafi, Waleed Farhan Musaed Ahmed. “The portrayal of the Tihami character in Yemeni drama an analytical study.” Sana'a University Journal of Human Sciences, 2023, https://doi.org/10.59628/jhs.v5i2.641. Accessed 28 Oct. 2026.
Mohamed Abdolwahab El-Fakih Kafi, Waleed Farhan Musaed Ahmed. 2023. “The portrayal of the Tihami character in Yemeni drama an analytical study.” Sana'a University Journal of Human Sciences DOI: https://doi.org/10.59628/jhs.v5i2.641
Mohamed Abdolwahab El-Fakih Kafi, Waleed Farhan Musaed Ahmed (2023) ‘The portrayal of the Tihami character in Yemeni drama an analytical study’, Sana'a University Journal of Human Sciences. doi: 10.59628/jhs.v5i2.641
@article{jhs2023_art641,
author = {Mohamed Abdolwahab El-Fakih Kafi, Waleed Farhan Musaed Ahmed},
title = {The portrayal of the Tihami character in Yemeni drama an analytical study},
journal = {Sana'a University Journal of Human Sciences}, year = {2023}, month = {December}, doi = {10.59628/jhs.v5i2.641},
url = {https://doi.org/10.59628/jhs.v5i2.641},}
The portrayal of the Tihami character in Yemeni drama an analytical study
This study aimed to investigate the role of business incubators in enhancing the continuity of entrepreneurial startups operating within the Capital Secretariat. The research adopted a quantitative methodology, employing a questionnaire as the primary data collection instrument. A census approach was applied to encompass all incubated entrepreneurial startups (N = 111) under the umbrella of five operational business incubators within the Capital Secretariat during the study period.
Results demonstrated that business incubators exert a statistically significant role (α = 0.05) in enhancing business continuity. Furthermore, findings indicated that the organizational variables of entrepreneurial startups do not moderate the direct effect of business incubators on business continuity enhancement.
The study recommends restructuring and developing Yemeni incubator services by leveraging successful international experiences. This transformation should transcend the current real estate-centric role toward strategic partnership with incubated ventures through the full activation of incubation services-thereby elevating the incubators' role to become decisive in fostering business continuity.
Khaled Mohammed Abdulwahab Shaiban, Senan Ghaleb Redhwan Al-Marhadhi (2026). The role of business incubators in enhancing the sustainability of entrepreneurial startups operating in the capital city of Sana'a, Yemen.. Sana'a University Journal of Human Sciences, 491 - 520. DOI: https://doi.org/10.59628/jhs.v5i6.2661
Khaled Mohammed Abdulwahab Shaiban, Senan Ghaleb Redhwan Al-Marhadhi. “The role of business incubators in enhancing the sustainability of entrepreneurial startups operating in the capital city of Sana'a, Yemen..” Sana'a University Journal of Human Sciences, 2026, pp. 491 - 520. https://doi.org/10.59628/jhs.v5i6.2661. Accessed 28 Oct. 2026.
Khaled Mohammed Abdulwahab Shaiban, Senan Ghaleb Redhwan Al-Marhadhi. 2026. “The role of business incubators in enhancing the sustainability of entrepreneurial startups operating in the capital city of Sana'a, Yemen..” Sana'a University Journal of Human Sciences : 491 - 520. DOI: https://doi.org/10.59628/jhs.v5i6.2661
Khaled Mohammed Abdulwahab Shaiban, Senan Ghaleb Redhwan Al-Marhadhi (2026) ‘The role of business incubators in enhancing the sustainability of entrepreneurial startups operating in the capital city of Sana'a, Yemen.’, Sana'a University Journal of Human Sciences, pp. 491 - 520. doi: 10.59628/jhs.v5i6.2661
@article{jhs2026_art2661,
author = {Khaled Mohammed Abdulwahab Shaiban, Senan Ghaleb Redhwan Al-Marhadhi},
title = {The role of business incubators in enhancing the sustainability of entrepreneurial startups operating in the capital city of Sana'a, Yemen.},
journal = {Sana'a University Journal of Human Sciences}, year = {2026}, month = {June}, pages = {491 - 520}, doi = {10.59628/jhs.v5i6.2661},
url = {https://doi.org/10.59628/jhs.v5i6.2661},}
The role of business incubators in enhancing the sustainability of entrepreneurial startups operating in the capital city of Sana'a, Yemen.
The aim of the research is to identify the relationship of graphic designs and multimedia in raising awareness of small projects, by answering the following question: To what extent does graphic design and multimedia affect support for small and smaller development projects in the Republic of Yemen. The research used the descriptive analytical approach, and the content analysis approach for the models by means of objective critical analysis for each model, and the research community consisted of workers in the field of graphic design. A random sample of (104) graphic designers was chosen. Among the most important findings of the research were:
- The designer creates communication through visual means. Therefore, graphic design is considered a language of visual communication used to communicate and convey ideas and information.
Saleh Mohammed Humaid (2023). The role of graphic design and multimedia in supporting small development projects Case Study - Small and Micro Enterprises Development . Sana'a University Journal of Human Sciences. DOI: https://doi.org/10.59628/jhs.v4i1.509
Saleh Mohammed Humaid. “The role of graphic design and multimedia in supporting small development projects Case Study - Small and Micro Enterprises Development .” Sana'a University Journal of Human Sciences, 2023, https://doi.org/10.59628/jhs.v4i1.509. Accessed 28 Oct. 2026.
Saleh Mohammed Humaid. 2023. “The role of graphic design and multimedia in supporting small development projects Case Study - Small and Micro Enterprises Development .” Sana'a University Journal of Human Sciences DOI: https://doi.org/10.59628/jhs.v4i1.509
Saleh Mohammed Humaid (2023) ‘The role of graphic design and multimedia in supporting small development projects Case Study - Small and Micro Enterprises Development ’, Sana'a University Journal of Human Sciences. doi: 10.59628/jhs.v4i1.509
@article{jhs2023_art509,
author = {Saleh Mohammed Humaid},
title = {The role of graphic design and multimedia in supporting small development projects Case Study - Small and Micro Enterprises Development },
journal = {Sana'a University Journal of Human Sciences}, year = {2023}, month = {August}, doi = {10.59628/jhs.v4i1.509},
url = {https://doi.org/10.59628/jhs.v4i1.509},}
The role of graphic design and multimedia in supporting small development projects Case Study - Small and Micro Enterprises Development
This study aimed to identify the uses of Yemeni university students for social media sites and the achieved gratifications as a result of their use. It also aimed to identify the extent to which they are keen to obtain news and information that interest them through these sites. This study belongs to the quantitative descriptive studies, using the survey method to collect data from a sample of students from the University of Sana’a and the University of Science and Technology.
The study was applied to students from both universities, who are from all Yemeni governorates. The sample consisted of 412 students from the University of Sana'a (259) and the University of Science and Technology (153). The study found several results, including:
- Most university students are keen to obtain news and information that interest them through social media sites.
- WhatsApp is the most used social media site among university students, followed by Facebook, YouTube, and Google+.
- The achieved gratifications of students as a result of their use of social media sites include cognitive and skill gratifications, media and communication gratifications, social gratifications, and entertainment and leisure gratifications.
- There is a positive correlation between the use of social media sites by university students and their motivations for using them.
- There is a positive correlation between the benefits of using social media sites by university students and the improvement of their academic achievement.
The study recommended several recommendations, including:
- Guiding and directing university students on how to use social media sites safely and effectively.
- Encouraging Yemeni universities to pay attention to social media sites and their role in the educational process.
- Using social media sites to serve the educational process and communication between faculty members and students to benefit from them in developing the educational process.
Ahmed Mohammed Abdullah Alagel, Abdelbaset Mohammed Abdulwahab Alhattami (2025). The Uses of Yemeni University Students for Social Media Sites and the Achieved Gratifications (A Survey Study). Sana'a University Journal of Human Sciences, 27– 68. DOI: https://doi.org/10.59628/jhs.v4i4.1344
Ahmed Mohammed Abdullah Alagel, Abdelbaset Mohammed Abdulwahab Alhattami. “The Uses of Yemeni University Students for Social Media Sites and the Achieved Gratifications (A Survey Study).” Sana'a University Journal of Human Sciences, 2025, pp. 27– 68. https://doi.org/10.59628/jhs.v4i4.1344. Accessed 28 Oct. 2026.
Ahmed Mohammed Abdullah Alagel, Abdelbaset Mohammed Abdulwahab Alhattami. 2025. “The Uses of Yemeni University Students for Social Media Sites and the Achieved Gratifications (A Survey Study).” Sana'a University Journal of Human Sciences : 27– 68. DOI: https://doi.org/10.59628/jhs.v4i4.1344
Ahmed Mohammed Abdullah Alagel, Abdelbaset Mohammed Abdulwahab Alhattami (2025) ‘The Uses of Yemeni University Students for Social Media Sites and the Achieved Gratifications (A Survey Study)’, Sana'a University Journal of Human Sciences, pp. 27– 68. doi: 10.59628/jhs.v4i4.1344
@article{jhs2025_art1344,
author = {Ahmed Mohammed Abdullah Alagel, Abdelbaset Mohammed Abdulwahab Alhattami},
title = {The Uses of Yemeni University Students for Social Media Sites and the Achieved Gratifications (A Survey Study)},
journal = {Sana'a University Journal of Human Sciences}, year = {2025}, month = {April}, pages = {27– 68}, doi = {10.59628/jhs.v4i4.1344},
url = {https://doi.org/10.59628/jhs.v4i4.1344},}
The Uses of Yemeni University Students for Social Media Sites and the Achieved Gratifications (A Survey Study)
This study aimed to measure Yemeni consumer preferences for product strategies for local and foreign brands, using a survey approach and a questionnaire tool to collect data through a deliberate sample consisting of (410) individuals, who were divided into (205) individual consumers of local and foreign goods, and (205) individual consumers of local and foreign services, this is according to the criterion of exposure to advertisements of local and foreign brands.
The study reached several results, the most important of which are:
- There is a statistically significant difference in Yemeni consumer attitudes towards branded products, as a result of the difference in the brand identity of the product (local/foreign).
- There is a statistically significant difference in the degree of Yemeni consumer preference for the strategy of brand product attributes, as a result of the difference in the brand identity of the product (local/foreign).
- There is a statistically significant difference in the degree of Yemeni consumer preference for the self-identification strategy with brands, as a result of the difference in the brand identity of the product (local/foreign).
- There is a statistically significant difference in the degree of Yemeni consumer preference for the strategy of brand product appearance, as a result of the difference in the brand identity of the product (local/foreign).
- There is a statistically significant difference in the degree of Yemeni consumer preference for the brand personality strategy, as a result of the difference in the brand identity of the product (local/foreign).
Abdu Ali Ahmed Nasher Al-Soufi, Omar Abreen (2026). Yemeni Consumer Preferences for Product Strategies For Local and Foreign Brands. Sana'a University Journal of Human Sciences, 465 - 505. DOI: https://doi.org/10.59628/jhs.v5i5.2379
Abdu Ali Ahmed Nasher Al-Soufi, Omar Abreen. “Yemeni Consumer Preferences for Product Strategies For Local and Foreign Brands.” Sana'a University Journal of Human Sciences, 2026, pp. 465 - 505. https://doi.org/10.59628/jhs.v5i5.2379. Accessed 28 Oct. 2026.
Abdu Ali Ahmed Nasher Al-Soufi, Omar Abreen. 2026. “Yemeni Consumer Preferences for Product Strategies For Local and Foreign Brands.” Sana'a University Journal of Human Sciences : 465 - 505. DOI: https://doi.org/10.59628/jhs.v5i5.2379
Abdu Ali Ahmed Nasher Al-Soufi, Omar Abreen (2026) ‘Yemeni Consumer Preferences for Product Strategies For Local and Foreign Brands’, Sana'a University Journal of Human Sciences, pp. 465 - 505. doi: 10.59628/jhs.v5i5.2379
@article{jhs2026_art2379,
author = {Abdu Ali Ahmed Nasher Al-Soufi, Omar Abreen},
title = {Yemeni Consumer Preferences for Product Strategies For Local and Foreign Brands},
journal = {Sana'a University Journal of Human Sciences}, year = {2026}, month = {May}, pages = {465 - 505}, doi = {10.59628/jhs.v5i5.2379},
url = {https://doi.org/10.59628/jhs.v5i5.2379},}
Yemeni Consumer Preferences for Product Strategies For Local and Foreign Brands
The study relied on the media survey method, through a questionnaire form that was distributed to (69) male and female journalists from the Yemeni community, who were chosen using the available sample method. The study was based on the theories of media richness and dependence on the media.
The study reached several conclusions, the most important of which are:
- Al Jazeera Net ranked first as the Arabic news website followed by Yemeni journalists, while Al Arabiya.net and Sky News Arabia ranked last.
-The results showed that the extent to which the Yemeni journalists surveyed relied on Arab news websites and their social media platforms to follow news content was moderate (to some extent).
-As for the evaluation of the richness of the Arab news websites by the researchers, the results showed that the (language) index came in first place, followed by the (ease of access to content) index in second place, while the (multiple symbols) index came in third place.
- Regarding the evaluation of the richness of social media platforms by the respondents, the study showed that the (depth of content) indicator came in first place, followed by the (language) indicator in second place, and then the (content relevance) indicator in third place.
Mohammed Nasser Ahmed AL- TweeL, Ali Hussein Al-Ammar (2026). Yemeni journalists' evaluation of the media richness of Arab news websites . Sana'a University Journal of Human Sciences, 1 - 31. DOI: https://doi.org/10.59628/jhs.v5i2.2250
Mohammed Nasser Ahmed AL- TweeL, Ali Hussein Al-Ammar. “Yemeni journalists' evaluation of the media richness of Arab news websites .” Sana'a University Journal of Human Sciences, 2026, pp. 1 - 31. https://doi.org/10.59628/jhs.v5i2.2250. Accessed 28 Oct. 2026.
Mohammed Nasser Ahmed AL- TweeL, Ali Hussein Al-Ammar. 2026. “Yemeni journalists' evaluation of the media richness of Arab news websites .” Sana'a University Journal of Human Sciences : 1 - 31. DOI: https://doi.org/10.59628/jhs.v5i2.2250
Mohammed Nasser Ahmed AL- TweeL, Ali Hussein Al-Ammar (2026) ‘Yemeni journalists' evaluation of the media richness of Arab news websites ’, Sana'a University Journal of Human Sciences, pp. 1 - 31. doi: 10.59628/jhs.v5i2.2250
@article{jhs2026_art2250,
author = {Mohammed Nasser Ahmed AL- TweeL, Ali Hussein Al-Ammar},
title = {Yemeni journalists' evaluation of the media richness of Arab news websites },
journal = {Sana'a University Journal of Human Sciences}, year = {2026}, month = {February}, pages = {1 - 31}, doi = {10.59628/jhs.v5i2.2250},
url = {https://doi.org/10.59628/jhs.v5i2.2250},}
Yemeni journalists' evaluation of the media richness of Arab news websites
This study aims to explore Yemeni media professionals’ attitudes toward the credibility of videographic journalism on the websites of satellite news channels, in terms of exposure level, degree of trust and reliance, motives and effects, attitudes toward credibility standards, and their evaluation of media richness criteria. It also seeks to identify the factors influencing their acceptance and adoption of videographic journalism from their own perspectives.
The study belongs to the descriptive research tradition and adopts the media survey method. Data were collected using a structured questionnaire administered to a purposive sample of 466 Yemeni media professionals who follow videographic journalism in the capital Sana’a and various governorates of the Republic of Yemen.
The findings reveal the following results;
Yemeni media professionals’ attitudes toward the credibility of videographic journalism on the websites of satellite news channels (Al Arabiya, Al Jazeera, BBC Arabic, and DW) were generally neutral, indicating a relative level of acceptance and adoption that leans toward positivity and endorsement, albeit with certain reservations.
The most prominent credibility criteria perceived by Yemeni media professionals as being available in videographic journalism on satellite news channel websites were attractiveness, immediacy, interactivity, accuracy, and comprehensiveness.
Latifa Mohammed Ahmed Al-Faqih (2026). Yemeni Media Professionals’ Attitudes toward the Credibility of Videographic Journalism on the Websites of Satellite News Channels: A Survey Study. Sana'a University Journal of Human Sciences, 481 - 511. DOI: https://doi.org/10.59628/jhs.v5i10.2830
Latifa Mohammed Ahmed Al-Faqih. “Yemeni Media Professionals’ Attitudes toward the Credibility of Videographic Journalism on the Websites of Satellite News Channels: A Survey Study.” Sana'a University Journal of Human Sciences, 2026, pp. 481 - 511. https://doi.org/10.59628/jhs.v5i10.2830. Accessed 28 Oct. 2026.
Latifa Mohammed Ahmed Al-Faqih. 2026. “Yemeni Media Professionals’ Attitudes toward the Credibility of Videographic Journalism on the Websites of Satellite News Channels: A Survey Study.” Sana'a University Journal of Human Sciences : 481 - 511. DOI: https://doi.org/10.59628/jhs.v5i10.2830
Latifa Mohammed Ahmed Al-Faqih (2026) ‘Yemeni Media Professionals’ Attitudes toward the Credibility of Videographic Journalism on the Websites of Satellite News Channels: A Survey Study’, Sana'a University Journal of Human Sciences, pp. 481 - 511. doi: 10.59628/jhs.v5i10.2830
@article{jhs2026_art2830,
author = {Latifa Mohammed Ahmed Al-Faqih},
title = {Yemeni Media Professionals’ Attitudes toward the Credibility of Videographic Journalism on the Websites of Satellite News Channels: A Survey Study},
journal = {Sana'a University Journal of Human Sciences}, year = {2026}, month = {October}, pages = {481 - 511}, doi = {10.59628/jhs.v5i10.2830},
url = {https://doi.org/10.59628/jhs.v5i10.2830},}
Yemeni Media Professionals’ Attitudes toward the Credibility of Videographic Journalism on the Websites of Satellite News Channels: A Survey Study
The study aimed to explore how Yemeni women (the research sample) use social media and its relationship to fulfilling their social needs. It employed the Uses and Gratifications Theory and relied on the media survey methodology, applying a questionnaire to a purposive sample of Yemeni women aged 18 and above, comprising 717 participants.
Key findings revealed a high rate of social media usage among respondents, with WhatsApp ranking first, followed by Facebook and YouTube. Ritualistic motives, such as connecting with family and friends and passing leisure time, ranked highest, while utilitarian motives like learning new skills ranked lower. Activities like job searching and promoting goods or services ranked even lower. Respondents showed a strong interest in social, health, and artistic topics, engaging in activities such as following, commenting, and skill acquisition, while content creation (e.g., establishing groups or channels) was less common.
The study confirmed that social media significantly contributed to meeting most societal needs of Yemeni women, including learning new skills, enhancing academic and professional capacities, staying updated on local and global events, and breaking free from restrictive social and cultural norms. Furthermore, findings indicated a statistically significant correlation between the frequency of social media use and the extent to which societal needs were met.
Samia Abdulmajeed Mohammed Al-Aghbari (2024). Yemeni Women's Use of Social Media and Its Relation to Their Social Needs . Sana'a University Journal of Human Sciences, 549 - 592. DOI: https://doi.org/10.59628/jhs.v3i7.951
Samia Abdulmajeed Mohammed Al-Aghbari. “Yemeni Women's Use of Social Media and Its Relation to Their Social Needs .” Sana'a University Journal of Human Sciences, 2024, pp. 549 - 592. https://doi.org/10.59628/jhs.v3i7.951. Accessed 28 Oct. 2026.
Samia Abdulmajeed Mohammed Al-Aghbari. 2024. “Yemeni Women's Use of Social Media and Its Relation to Their Social Needs .” Sana'a University Journal of Human Sciences : 549 - 592. DOI: https://doi.org/10.59628/jhs.v3i7.951
Samia Abdulmajeed Mohammed Al-Aghbari (2024) ‘Yemeni Women's Use of Social Media and Its Relation to Their Social Needs ’, Sana'a University Journal of Human Sciences, pp. 549 - 592. doi: 10.59628/jhs.v3i7.951
@article{jhs2024_art951,
author = {Samia Abdulmajeed Mohammed Al-Aghbari},
title = {Yemeni Women's Use of Social Media and Its Relation to Their Social Needs },
journal = {Sana'a University Journal of Human Sciences}, year = {2024}, month = {November}, pages = {549 - 592}, doi = {10.59628/jhs.v3i7.951},
url = {https://doi.org/10.59628/jhs.v3i7.951},}
Yemeni Women's Use of Social Media and Its Relation to Their Social Needs
The study aimed to identify the degree of Yemeni youth’s reliance on news websites and its relation to degree obtaining news on war in Yemen. To achieve this, the study used a questionnaire to collect data from a sample of (400) Yemeni individuals whose ages ranged from 18 to 45. The study results revealed that (71.2%) of the sample responses (always and sometimes) followed the news via websites, which indicated a medium degree. Facebook was listed the top source of news by (35%) of the study sample. The sample also showed a positive attitude towards their motivations behind keeping themselves updated on the war news in Yemen via websites. The motivation (easy and accessible source of information) was given the highest score. Furthermore, the study sample showed a medium attitude towards the validity degree of these websites at a mean of (1.22); and they also indicated an average attitude towards the effects of depending on news websites at a mean of (1.89). Finally, the study results indicated a strong positive relation between the degree of depending on news websites and the degree of obtaining the news on Yemen and the validity of such news.
Mahdi Mohammad Haider Saleh Al-Harazi, Abdel Basit Mohammad Abdel Wahab Al-Hatami (2024). Yemeni Youth’s Reliance on News Websites and its Relation to Degree Obtaining News on War in Yemen . Sana'a University Journal of Human Sciences, 211 - 256. DOI: https://doi.org/10.59628/jhs.v2i1.686
Mahdi Mohammad Haider Saleh Al-Harazi, Abdel Basit Mohammad Abdel Wahab Al-Hatami. “Yemeni Youth’s Reliance on News Websites and its Relation to Degree Obtaining News on War in Yemen .” Sana'a University Journal of Human Sciences, 2024, pp. 211 - 256. https://doi.org/10.59628/jhs.v2i1.686. Accessed 28 Oct. 2026.
Mahdi Mohammad Haider Saleh Al-Harazi, Abdel Basit Mohammad Abdel Wahab Al-Hatami. 2024. “Yemeni Youth’s Reliance on News Websites and its Relation to Degree Obtaining News on War in Yemen .” Sana'a University Journal of Human Sciences : 211 - 256. DOI: https://doi.org/10.59628/jhs.v2i1.686
Mahdi Mohammad Haider Saleh Al-Harazi, Abdel Basit Mohammad Abdel Wahab Al-Hatami (2024) ‘Yemeni Youth’s Reliance on News Websites and its Relation to Degree Obtaining News on War in Yemen ’, Sana'a University Journal of Human Sciences, pp. 211 - 256. doi: 10.59628/jhs.v2i1.686
@article{jhs2024_art686,
author = {Mahdi Mohammad Haider Saleh Al-Harazi, Abdel Basit Mohammad Abdel Wahab Al-Hatami},
title = {Yemeni Youth’s Reliance on News Websites and its Relation to Degree Obtaining News on War in Yemen },
journal = {Sana'a University Journal of Human Sciences}, year = {2024}, month = {April}, pages = {211 - 256}, doi = {10.59628/jhs.v2i1.686},
url = {https://doi.org/10.59628/jhs.v2i1.686},}
Yemeni Youth’s Reliance on News Websites and its Relation to Degree Obtaining News on War in Yemen
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Sana'a University Journal
of Human Sciences
A peer-reviewed, open-access journal publishing high-quality research in human sciences since 2023