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Positive and Negative Behaviours in The Content of Online platforms for Preschool children's“An analytical study”

The study aimed to identify the Positive and Negative Behaviours in The Content of Online platforms (YouTube( for Preschool children's, through an analytical study on a sample of (5) children's channels and famous personalities of content creators on the YouTube platform. Which features videos for children under the age of six. The study concluded with a number of findings, the most important of which are: The prominence of negative behaviors over positive behaviors in the channels presented to children via the YouTube platform, as well as the presentation of violent content, in addition to the promotion of consumerist behavior. These channels relied on the direct method of presenting different behaviors (98.2 %), with (53.9 %) of them supported by a behavior, and (84.9%) of them without an invitation to avoid it.

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Manal.T Al-Waleed
Department of Radio and TV, Faculty of Mass communication - Sana'a University, Sana’a, Yemen.
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Mohammed Albdulwahab Alfakeh Kafi
Department of Radio and TV, Faculty of Mass communication - Sana'a University, Sana’a, Yemen.
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Positive and Negative Behaviours in The Content of Online platforms for Preschool children’s“An analytical study”. (2026). Sana’a University Journal of Human Sciences, 5(6), 627-664. https://doi.org/10.59628/jhs.v5i6.2434

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