The role of Knowledge Management in Enhancing Strategic Direction A Survey Study of Yemeni Banks in Sana’a City

Abstract

        This study aimed to determine the role of knowledge management with its dimensions (generation, storage, sharing, application) in enhancing the strategic direction with its dimensions (vision, mission, goals) of Yemeni banks in Sana’a City. In order to achieve the objectives of the study, the study followed the descriptive analytical approach. The study population was (2,202 individuals), including general managers, their deputies and assistants, office directors, branch managers, department heads, and supervisors, in (13) banks in Sana’a City. A stratified random sample method was used including (327 individuals). A questionnaire was used for collecting the study data. It was designed, modified,  developed, improved, and validated. The researcher use (SPSS) and (AMOS), to analyze the study data and test its hypotheses. The study results showed that there is a statistically significant role for knowledge management in enhancing the strategic direction of Yemeni banks in Sana’a City by providing high-quality banking services that meet the needs of their customers and attract the largest number of them which reflects in increasing their profits. According to the study results, several recommendations were introduced including increasing interest in applying knowledge with its dimensions for strategic direction because of its importance in shaping the future policy of Yemeni banks. Yemeni banks should make knowledge management a strategic priority in their work through which they can improve the quality of banking services and enhance the strategic direction process, leading to maintaining their current customers and attracting new ones.