The role of total quality management (TQM) in achieving competitive priorities in Yemeni pharmaceutical manufacturing companies

Abstract

The purpose of this study was to examine the role of total quality management (TQM) in achieving competitive priorities in Yemeni pharmaceutical manufacturing companies. The study used a descriptive analytical approach, targeting leadership, supervisory, and quality management employees in Yemeni pharmaceutical manufacturing companies. A total sample of 220 individuals was selected using the total sample method. A structured questionnaire was developed to collect data form the target sample. 210 questionnaires were collected, of which 12 were invalid, leaving 198 questionnaires valid for analysis. The data was analyzed using SPSS version 28. The results of the study showed that TQM has a strong positive impact on competitive priorities. The study also found that there is a strong positive relationship between the dimensions of TQM and Competitive priorities.