The role of strategic agility in achieving competitive advantage in Yemeni banks operating in the Capital Municipality - Sana'a

Abstract

The study aims to identify the role of strategic agility in its dimensions (clarity of vision and objectives, strategic sensitivity, intrinsic capabilities, shared responsibility, making appropriate decisions) in achieving competitive advantage (quality, cost, differentiation in the services provided) in Yemeni banks operating in the capital municipality, Sana'a. The has study used the descriptive analytical approach and relied on the questionnaire as a tool for data collection in 2024. The results show a positive correlation between strategic agility and competitive advantage in Yemeni banks operating in the capital municipality, where the value of (R) is (%73.1), and that the role of strategic agility in achieving competitive advantage is statistically significant, and the size of the role (f²) reached (%15), and that the change in competitive advantage is explained by the change in strategic agility (R²) by (%53.5). The dimensions of strategic agility (clarity of vision and objectives, intrinsic capabilities, and making appropriate decision) have a statistically significant role in achieving competitive advantage in Yemeni banks. However, the dimensions of strategic agility (strategic sensitivity and shared responsibility) do not have a statistically significant role and the researchers attribute the lack of a role for them to the type of statistical test used, which is the analysis of the path that has taken all the dimensions of strategic agility as a single block and linking the relations between them with the competitive advantage as a single bloc, which ignores their individual role in achieving competitive advantage. The study recommends that Yemeni banks should prepare training courses in the field of strategy and focus on strategic agility as a contemporary management philosophy and directed this to workers at all administrative levels to introduce them to its concept, dimensions, elements and characteristics as one of the sources of achieving competitive advantage. Yemeni banks should also train staff on how to properly apply strategic agility.