The Role of Strategic Orientation in Achieving Competitive Advantage (A Field Study in Private Hospitals in Sana'a Capital)

Abstract

  The study aims to understand the role of strategic orientation in achieving a competitive advantage in private hospitals in the Capital Secretariat, Sana'a. The study adopted a descriptive approach in its survey and correlational forms, and selected a stratified random sample of 15 private hospitals representing 20% of the study population consisting of 75 hospitals. The study used multiple statistical methods such as frequencies, percentages, means, and standard deviations using SPSS and SmartPLS programs. The results showed that the dimensions of strategic orientation and competitive advantage achieved high evaluations, with a significant positive impact of strategic orientation on competitive advantage. It was also found that there is a strong relationship between different strategic orientations (vision, mission, goals, market orientation, and technology) and competitive advantage. No statistically significant differences were found based on the age or size of the hospitals. The study recommends improving strategic orientations within hospitals, developing long-term strategic plans, continuously monitoring market needs, and enhancing growth strategies and adapting to market changes.