The Impact of Applying the Principles of Total Quality in the Strategic Performance: A Case Study on Yemen Mobile Company

Abstract

    This research aims at finding the impact of applying the principles of total quality (top management commitment to quality, focus on customers and beneficiaries, employee participation, continuous improvement and development, focus on processes) in the strategic performance of Yemen Mobile Company. It aims also at finding the level of applying the principles of total quality and finding the level of strategic performance. The descriptive analytical approach was used. The questionnaire was used. The study population consists of all employees of Yemen mobile, (543) employees, under the job titles) chairman of the board of directors, CEO, the assistant of the CEO, Managers, supervisors, and specialists). The sample was selected using a random stratified sampling method, with a sample size of (225) employees. The study reaches several conclusions, the most important of which are: There is a statistically significant impact of the principles of total quality management on the strategic performance of Yemen Mobile. The level of strategic performance in Yemen Mobile Company has obtained a high degree. The study suggests several recommendations, the most important of which are: Yemen Mobile Company needs to pay more attention to apply the principles of total quality in the company in all its activities and functions, as they are the major factors in improving strategic performance. The company's management should continue to enhance the company competitive position by providing high quality services that meet the needs of all segments of society with competitive prices.