The Impact of Strarategic Planning in Achieving Cometitive Advantge: A Field Study on Yemeni Private Cement Manufacturing Companies in the Republic of Yemen

Abstract

This study aims to investigate the impact of strategic planning on achieving competitive advantage within private cement manufacturing companies in the Republic of Yemen. Employing a descriptive analytical approach, the research utilized a questionnaire as the primary data collection instrument. The study's population comprised a comprehensive inventory of individuals occupying management and specialized positions within the targeted companies, totaling (561) participants. A total of (452) valid questionnaires were retrieved for analysis.

Data analysis was conducted using the Statistical Package for the Social Sciences (SPSS) version 20, along with the statistical software (STATA 14) and the structural equation modeling program (SmartPL S3). The findings reveal several key results, including a high level of engagement in strategic planning practices and the attainment of competitive advantage among private cement manufacturing companies. Furthermore, the study identifies a statistically significant effect of strategic planning on achieving competitive advantage, particularly at the dimensional level, highlighting the influence of strategic environmental analysis and the formulation of the strategic plan on competitive outcomes.