The impact of governance in enhancing competitive advantage: a field study in Yemeni private universities

This study aimed to determine the impact of governance in its dimensions (transparency, independence, participation, accountability, effectiveness) in enhancing the competitive advantage in Yemeni private universities in the capital Sana’a. It also aims to determine the reality of governance in Yemeni private universities, and to study the extent of Yemeni private universities’ interest in the advantage. Competitiveness. In order to achieve the objectives of the study, the study followed the descriptive, correlational survey method. The study population consisted of academic and administrative leaders in ten private universities, numbering (524) members. A questionnaire form was developed as a measurement tool and distributed to a sample size of (222) individuals, from which it was retrieved ( 205) Questionnaires valid for statistical analysis, and after conducting statistical analyses, the study concluded: There is a somewhat high interest in applying governance and achieving competitive advantage in Yemeni private universities. The results of the study also showed that there is a statistically significant effect of applying governance in achieving competitive advantage in Yemeni private universities. In light of the results, the study came out with a number of recommendations, including: the need to increase interest in applying governance principles in the universities under study in all their fields; Because it is an appropriate methodology for dealing with the competitive environment, it ensures the integrity of the business process, and the necessity of paying more attention to enhancing competitive advantage in all its dimensions, especially the cost dimension. Because it was the least verified dimension.