Vol. 3 No. 2 (2023): Sana'a University Journal for Human Sciences | Sana'a University Journal of Human Sciences

Determinants Of Viral Marketing In Social Networking Sites An Applied Study On A Sample Of Yemeni Users Of Facebook

Haza’a Murshed Ahmed Sharaf

2023-07-22

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DOI: 10.59628/jhs.v3i2.311

Abstract

The study aimed to reveal the determinants of viral marketing on social networking sites, by studying the motives for the participation of Yemeni users in viral marketing on Facebook, and identifying the factors influencing it, the study relied on the survey method and was conducted on a sample of (202) individuals using the survey, and concluded with a number of results, the most important of which is that the majority of the sample participate in viral marketing on Facebook, and that their level of participation in viral marketing came to a medium degree.

The study also showed that there was a positive correlation between level of Facebook use and respondents viral marketing participation and it found the motive of emotion is the most powerful motive of interpersonal communication affecting viral marketing, followed by the motive of escape, then the motive of integration (self-presentation-affiliation), while the motive of Control comes last, followed by relaxation and then entertainment.

The study also revealed that the demographic characteristics of gender, age, and income are among the important factors influencing viral marketing, while the level of education had no effect on the participation of respondents in viral marketing on Facebook.

Keywords

Viral Marketing Facebook Interpersonal Communication Motives Social Networking Sites

'An evaluation study of the reality of the program of the College of Education and Sports at the University of Hodeidah in light of the requirements and standards of comprehensive quality'

Najeb Saleh Mosleh Juaim, Abdu-Majeed Ahmed Gaid Saad

2023-07-22

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DOI: 10.59628/jhs.v3i2.250

Abstract

The study aimed to identify the reality of the program of the Faculty of Physical Education and Sports at the University of Hodeidah in light of the requirements and standards of comprehensive quality, It also aimed to identify the differences according to the variables of the study (gender, students, faculty members)

The researchers used the descriptive approach due to its suitability to the nature of the study, and the study sample consisted of (22) faculty members, (14) third-level students, and (16) fourth-level students. A total of (52) individuals, and data was collected using the questionnaire form, which consisted of (66) items distributed over six domains.

The results of the study showed that most of the quality standards were achieved with a high degree, except for the facilities, establishments and students, who achieved an average degree . Also, there is an accurate description document that includes a description of all the basic elements of the program, and it showed that there are no differences in opinions due to the gender variable (male - female) in the axes and dimensions of the questionnaire. There are clear differences in opinions due to the qualification variable (Bachelor - Master - PhD) in most of the axes the dimensions of the questionnaire, Through the results of the study, the researchers recommended the need to pay attention to continuing the continuous evaluation of the program of the Faculty of Physical Education to overcome the deficiencies in the program.

Keywords

evaluation program college sports Hodeidah, quality

The effectiveness of a program based on (STEM) in developing pedagogical knowledge of the content of physics among student teachers at Faculty of Education - Sana'a

Eman Yahya Ahmed Hamod Sharaf Aldeen

2023-07-22

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DOI: 10.59628/jhs.v3i2.249

Abstract

The study aimed to know the effectiveness of a program based on (STEM) in developing pedagogical knowledge of the content of physics among student teachers at Faculty of Education - Sana'a. To achieve the aim of the study, the researcher used two approaches: descriptive and semi-experimental, along with training program designed according to (STEM) and testing pedagogical knowledge of the content of physics. The study sample consisted of (22) female students from the Physics Department (fourth level) in the academic year of (2022-2023). One experimental group was represented, and the results of the study revealed that there were statistically significant differences at the level of significance (0.05) between the mean scores of female teachers in the pre and post applications of the pedagogical knowledge testing of physics content in favor of the post application. The results of the study revealed that there were no statistically significant differences at the level of significance( 0.05) between the mean scores of female teachers in the two post and sequential applications to test pedagogical knowledge with the content of physics. The researcher recommended the inclusion of the (STEM) preface in the university studying curriculums throughout definitional and according to programs based on STEM to develop their pedagogical knowledge.

Keywords

Program - (STEM) Pedagogical Knowledge Female Teachers

The Effectiveness of a Training Program Based on Professional Reflection in Developing Attitudes towards Applying Active Learning Skills among Science Teachers in the Capital City

Nadiah Mohammed Ahmed Mutaher

2023-07-22

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DOI: 10.59628/jhs.v3i2.335

Arguing the invalidity of preventive detention in Yemeni law

Majdi Abdul-Malik Muhammad Qais, Khaled Abdel-Baqi Al-Khatib

2023-07-22

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DOI: 10.59628/jhs.v3i2.180

The extent of mathematic students' possession of Geometric sense skills at the Faculty of Education - Sana'a University

Afrah Abdalraqib Ahmed Al-Sabri, Radman Mohammed Said

2023-07-22

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DOI: 10.59628/jhs.v3i2.366

The eloquence of argumentative issues in the literature of Sheikh Ahmed bin Alwan.

Isam Ghalib Makam, Adnan Yousif Ahmed Alshuaibi

2023-07-22

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DOI: 10.59628/jhs.v3i2.160

The effect of a program based on Gardner's Five Minds Theory on the development of critical thinking for a pre-service mathematics teacher

Eiman Ahmed Abduallah Al-Maqtari, Radman Mohammed Said

2023-07-22

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DOI: 10.59628/jhs.v3i2.321

Al-Dhafiri Al-Yamani's position on the morphological dispute In his book ( Al-Manhole Al-Safia to Reveal the Healing Meanings)

Amani Zaid Ali Al-Shlaili, Hadi Abduallah Naji Shamsan

2023-07-22

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DOI: 10.59628/jhs.v3i2.201

Low academic achievement among secondary school students in Sana'a

Mahfoodh Ali Almoafa

2023-07-22

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DOI: 10.59628/jhs.v3i2.226

Verses of legal contents in Surah An-Nur From the book of Al-Hakim Al-Mukhtar on the correct saying in the collection and weighting of the interpretations of the prominent imams in clarification the branches of verses of legal contents

Bassam Mohammed Abdullah Qaid

2023-07-22

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DOI: 10.59628/jhs.v3i2.404

Extent of Applying TQM Principles in E-Marketing of Information Services in University Libraries

Samar Gamal Ahmed Al-Habari

2023-07-22

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DOI: 10.59628/jhs.v3i2.372

Abstract

The present study aims to discover the reality of E-marketing of information services in the surveyed university libraries. It scrutinizes the types of information services provided by such libraries as well as the modern methods and means they use to electronically market the information services and attract the users. The survey method was used in preparing the study, relying on data collection tools, which includes the questionnaire as the main tool. The study covered the entire community of private university libraries (made up of 26 libraries) in the city of Sana'a. Some of the significant findings are as follows: (19) of the surveyed university libraries, representing 73.08%, do not have E-marketing for their available information services. On the other hand, (7) of these libraries, representing 26.92%, are electronically marketing their available information services. The study provided a number of significant recommendations as follows: The university libraries, which were surveyed and found that they do not have marketing, shall have to introduce the E-marketing process within their services and keep abreast of technological developments, owing to their usefulness for meeting the library users’ needs. The surveyed university libraries must also introduce themselves to the community of actual and potential users in a good and distinguished manner so as to encourage them to use their services via various means of communication. This can be achieved by investing Web 2.0 Technologies in introducing and developing their marketing means and methods, which should be made interactive, in order to make it easier for the users to access information at any time.

Keywords

University libraries E-marketing information services TQM principles

Imam Abu Saad, Al-Muhsin bin Muhammad bin Karama Al-Jashmi: (d.: 494 AH) and his methodology in stating rulings in his interpretation of “Refinement in Interpretation”

Amat Al-Latif Abdul-Wahab Khairan

2023-07-22

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DOI: 10.59628/jhs.v3i2.229

Abstract

This research aims at defining Al-Emam Abu Sa'ad، Al-Muhsien Bin Mohammed Bin Karmah Al-Jashmi (T:494) ، and signifying his approach in mentioning the judgments in his interpretation: " The Courteousness in Interpretation" And the signification of this book and its sources which is considered as one of the important sources in interpretation science. The researcher used the historical inductive approach when identifying Al-Emam Abu Sa'ad، Al-Muhsien Bin Mohammed Bin Karmah Al-Jashmi (T:494). Also، the researcher used the descriptive approach when displaying the author's approach in the judgments and his style in the book. The researcher divided the research into two researches. The first one included the identification of Al-Emam Abu Sa'ad، Al-Muhsien Bin Mohammed Bin Karmah Al-Jashmi. The second one included the author's approach in mentioning the judgments.

The highlighted result of the researcher is that Al-Emam Abu Sa'ad، Al-Muhsien Bin Mohammed Bin Karmah Al-Jashmi is an interpreter and jurist، achiever of great knowledge، a great deal، and has a spotlighted role in interpretation and a high status among the interpretation scientists. His book " The Courteousness in Interpretation" adds valuable scientific item in the interpretation field. He has a special way in mentioning the judgments as it is stated in the research.

The researcher recommended signaling Al-jashmi's approach in the interpretation through his book " The Courteousness in Interpretation" in a scientific study.

Keywords

Imam Abu Sa'ad Al-Muhsien Bin Mohammed Bin Karmah Al-Jashmi his approach in mentioning the judgments in his book The Courteousness in Interpretation

A kinematic analytical study by video Technique analysis using the (Kinovea) kinetic analysis program for juniors triple jumper

Abdel-Ghani Mujahid Motahar, Salem Ahmed Salem AL-Hendi

2023-07-22

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DOI: 10.59628/jhs.v3i2.373

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