The Role of Strategic Entrepreneurship in Achieving Competitive Advantage in Yemeni Telecommunications Companies at the Capital Secretariat (Sana’a)
The study aimed to investigate the role of strategic entrepreneurship, with its dimensions (entrepreneurial culture, entrepreneurial leadership, entrepreneurial thinking, strategic management, and resources and capabilities), in achieving competitive advantage, with its dimensions (efficiency, quality, flexibility, creativity/innovation, and customer responsiveness). It also aimed to identify the level of strategic entrepreneurship practice and the level of competitive advantage achievement in Yemeni telecommunication companies in the Capital Secretariat (Sana'a).
The study adopted the descriptive analytical approach and used a questionnaire as a tool for collecting the required data. The study population included all 4034 employees in five Yemeni telecommunication companies in the Capital Secretariat (Sana'a): Sabafon, YOU, Yemen Mobile, TeleYemen, and the Public Telecommunication Corporation (PTC). Participants in the study sample were selected using the stratified random sampling method. A total of 450 questionnaires were distributed to the participants, and 384 were retrieved, including eight questionnaires unsuitable for analysis, 376 questionnaires were analyzed, representing a response rate of 84%.
The study concluded that the level of strategic entrepreneurship practice was relatively high, as was the level of competitive advantage achievement. Furthermore, it was revealed that there is a statistically significant role for strategic entrepreneurship in achieving competitive advantage in Yemeni telecommunication companies in the Capital Secretariat (Sana'a).
The study recommends that these companies institutionalize strategic entrepreneurship by adopting innovative practices and enhancing the efficiency of resource investment. Such measures are vital for fostering competitiveness and improving the firms' capacity to adapt to evolving environmental demands.
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