The Impact of Supply Chain Integration in Enhancing Competitive Advantage: Field Study at Cement Factories in Yemen
This study investigates the impact of supply chain integration, in its dimensions of supplier integration, internal integration, and customer integration, in enhancing competitive advantage in terms of cost, quality, flexibility, creativity and innovation, and delivery in Yemeni cement factories, which comprise five plants. The study adopted a quantitative descriptive-analytical methodology. The study population consisted of 654 managerial and technical leaders working in these factories. A total of 242 questionnaires were distributed using a simple random sampling method, of which 234 were retrieved and deemed valid for statistical analysis. The study revealed several key findings, most notably the statistically significant impact of supply chain integration in all its dimensions in enhancing competitive advantage in Yemeni cement factories. The results also indicated that the strength of supply chain integration in these factories relies primarily on internal integration rather than external integration with suppliers and customers. The study recommends enhancing external integration with suppliers and customers to build strategic partnerships that support the sustainability of competitive advantage.
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