Mass & Information

• Argumentation discourse for national identity issues in digital journalism Yemeni in Sanaa and Aden An ethnographic analytical study

  Abdu Hussein Ahmed Al-Akoa'a , Ali Hussein Al-Ammar

• Determinants Of Viral Marketing In Social Networking Sites An Applied Study On A Sample Of Yemeni Users Of Facebook

  Haza’a Murshed Ahmed Sharaf

• Image Repair Strategies in Crisis Communications A Case of the Death of Children with Leukemia at Kuwait Hospital

  Hatim Ali Hyder Moqbel Al-Salhi

  523 - 548

• Measuring the News Bias in Covering the Partison News Websites for Yemeni Crisis: Analytical Study

  Jamal Mohammed Mohammed Sailan, Mohammed Abdulwahab Alfaqeeh Kafi

• Psychological and Social Effects of not Using Social Media Networks A Survey Study During the Period of Internet Outage

  Omar Abreen Abreen, Samah Haddad

  609 - 652

• The demonstrations of Yemen's elite about the Yemeni Cinema Films

  Hussein Muhammad Jaghman

• The Economic Impact of Conditional Cash Transfers program of Nutrition on the Development of Rural Women in Yemen

  Altaf Ali Hassan Al-Mushki, Saleh Mohammed Humaid

  97- 124

• The Impact of Change Management on Digital Transformation in The Yemeni Telecom Sector

  Nizar Abdulwahab Ali Al-Moaid, Senan Ghaleb Al-Marhdi

  470 - 482

• The impact of risks on the application of capital adequacy standards in accordance with Basel decisions in Yemeni commercial banks.

  Ibrahim Naser Al-Awawi, Saleh Mohammed Humaid, Nagat Mohammed Juoman

  617 - 650

• The Institutional Reputation of Yemeni Companies among Their Customers: A Survey Study

  Ahmed Sameer Mohammed Ebrahem, Ahmed Aqabat, Omar Abreen

  342-385

• The Persuasive Methods and Propaganda Techniques in the Discourse of the Spokesman for Al-Qassam Brigades of Hamas Movement (Abu Obeida) during the Battle of Tufan Al-Aqsa

  Farid Abdel Fattah Abudheir, Neveen Naseem Alawneh, Duaa Saif Alden Abu alrob, Ban Shaban Hamdan

  132-160

• The portrayal of the Tihami character in Yemeni drama an analytical study

  Mohamed Abdolwahab El-Fakih Kafi, Waleed Farhan Musaed Ahmed

• The role of graphic design and multimedia in supporting small development projects Case Study - Small and Micro Enterprises Development

  Saleh Mohammed Humaid
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  The Uses of Yemeni University Students for Social Media Sites and the Achieved Gratifications (A Survey Study)

  Ahmed Mohammed Abdullah Alagel, Abdelbaset Mohammed Abdulwahab Alhattami

  27– 68

• Yemeni Women's Use of Social Media and Its Relation to Their Social Needs

  Samia Abdulmajeed Mohammed Al-Aghbari

  549 - 592

• Yemeni Youth’s Reliance on News Websites and its Relation to Degree Obtaining News on War in Yemen

  Mahdi Mohammad Haider Saleh Al-Harazi, Abdel Basit Mohammad Abdel Wahab Al-Hatami

  211 - 256