DIGITAL TRANSFORMATION AND ITS IMPACT ON HUMAN RESOURCES MANAGEMENT PERFORMANCE AT HSA GROUP (HQ) IN YEMEN

This study was aimed at examining digital transformation and its impact on the performance of human resources management (HRM) at Hayel Saeed Anam (HSA) Group (HQ) in Yemen. The study sample consisted of 164 employees at HSA Group. A quantitative approach was adopted using SPSS v21.0 to analyze the correlation and regression results.

The findings indicate that the independent variables—digital transformation components such as technological infrastructure, organizational culture, and transformational leadership—have a significant positive effect on HRM performance. The regression analysis explains 59.8% of the variation in HRM performance. A plausible interpretation of this positive result is that the selected independent variables are effective tools for enhancing HRM performance in that they can reshape HR functions and thus make them more effective and efficient.

Based on these findings, the study offers some practical recommendations for HSA Group should it wish to improve HRM performance and obtain a competitive status among other businesses.

The study also recommends that other industrial and commercial sectors in Yemen take into consideration these factors as they appear to have an immediate impact on HRM performance. Given the obvious limitations of the study, future research could pay closer attention to additional variables that may substantially enhance HRM performance as well as challenges that may undermine HRM practices.