The impact of shopping center characteristics on customer loyalty: A field study in comprehensive shopping centers in the capital, Sana'a
The sample consisted of (400) respondents taken from the customers of four comprehensive shopping malls, using a random sampling method. Data were processed and analyzed using the (SPSS.27) program. The study reached several conclusions, the most important of which are: the level of availability of shopping mall attributes in the study area was high, with a mean score of (5.33), a standard deviation of (0.99), and a percentage of (76.3%). The results also showed that the level of customers' loyalty was moderate, with a mean score of (4.85), a standard deviation of (1.045), and a percentage of (69.4%). Furthermore, the findings indicated a statistically significant effect of the shopping mall attributes as a whole on customers' loyalty, as well as a statistically significant effect of each individual dimension of shopping mall attributes on customers' loyalty in the malls under study.
Metrics
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