The role of strategic renewal in Crisis Management within the Yemeni Pharmaceutical Industry Sector

Abstract

The aim of this study was to investigate the role of strategic renewal in crisis management within the dimensions of exploration, opportunity exploitation, entrepreneurship, collaborative leadership, and coordinated strategic action in the Yemeni pharmaceutical industries sector. It also aimed to identify the level of practice of strategic renewal and its dimensions, as well as crisis management and its dimensions in the same sector. The study also sought to uncover and interpret this relationship by employing a quantitative methodology with an analytical and descriptive approach. The study utilized a questionnaire as a data collection tool from a study population consisting of ten companies representing the Yemeni pharmaceutical industries sector, with a sample size of (415) participants selected using a comprehensive census of the managerial categories in these companies. To analyze and make use of the data, statistical analysis software such as (SPSS. 26) and (Amos. 26) were employed. The study results revealed a high level of strategic renewal practices, while crisis management practices were above average. The study concluded that there is a significant positive role for strategic renewal in crisis management of the pharmaceutical industries sector. The study recommended several suggestions, including the importance of adopting strategic renewal and increasing attention to its processes, as it is not a routine task or a regular plan but rather a cognitive and managerial framework for organizations to overcome external threats and internal constraints while improving performance. Furthermore, pharmaceutical manufacturing companies were advised to break strategic inertia and initiate gradual strategic renewal. Additionally, emphasis was placed on the importance of crisis management practices, particularly preventive strategies.