The impact of innovative marketing on the decision to purchase cosmetics"A study on a sample of female students at Sana’a University". Sana’a University Journal of Human Sciences, [S. l.], v. 5, n. 8, p. 465–495, 2026. DOI: 10.59628/jhs.v5i8.2802. Disponível em: https://journals.su.edu.ye/index.php/jhs/article/view/2802. Acesso em: 29 aug. 2026.