Purchasing behavior of Yemeni consumers for products advertised by celebrities through social media. Sana’a University Journal of Human Sciences, [S. l.], v. 5, n. 6, p. 354–385, 2026. DOI: 10.59628/jhs.v5i6.2525. Disponível em: https://journals.su.edu.ye/index.php/jhs/article/view/2525. Acesso em: 21 jul. 2026.