The impact of customers’ mental image on market share (An applied study in the Yemen Company for Industry and commerce - Yemen). Sana’a University Journal of Human Sciences, [S. l.], v. 4, n. 7, p. 579–604, 2025. DOI: 10.59628/jhs.v4i7.1543. Disponível em: https://journals.su.edu.ye/index.php/jhs/article/view/1543. Acesso em: 4 may. 2026.